Tag "club content"
Arsenal’s Tom Hines on club generated content and innovation
When innovation catches up with the ideas, we might have a new era for club content on our hands.
Barcelona team up with Verizon to stream content in the US
“One year ago we opened our Americas office in New York City with the primary goal of bringing the club closer to its millions of fans here,” said Francesco Calvo,
Premier League clubs to find new ways of increasing their sponsorship incomes on digital media
As the Premier League returned to the TV screens of football fans around the world last weekend, it also returned to their smartphone screens, too. For plenty of fans, following
West Ham United, Javier Hernandez, and the finer points of engaging fans worldwide
This weekend, the new Premier League season gets underway and all eyes will be on the football once again. Indeed, it probably was all over the summer, too: transfer rumours
Football club content creation is great for fans – but is it bad for those who want the full story?
Over the summer, one of the most noticeable fads has been the explosion of football club transfer announcements on social media. There are plenty of positive reasons for clubs to
Man City give another example of how club created content can enrich the fan experience
There’s a ritual to watching sport. If you’re going to a game, you’ll have your own one beforehand. But even if you’re watching on TV there’s a routine: you watch
Should we be worried about only getting access to sportspeople on social media?
It used to be that there was a line between the celebrity – or an institution – and the fan. Journalists would be the go-betweens. Long-form interviews in Sunday morning
