Tag "Bundesliga"

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Interview: Andreas Heyden, CEO at DFL Digital Sports GmbH

A summary of podcast with CEO of DFL Digital Sports, the digital arm of the Bundesliga, where he talked about his leadership being shaped by stint heading up a startup during 2008 financial crisis, OTT in sport and their 2025 vision of tech.

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Schalke 04 to put a contactless payment chip in their kit for next season

Bundesliga side Schalke 04 have often been at the forefront of innovation. In 1929, the Royal Blues won their first German Championship before they were banned the next year for

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Augmented Reality breaks new ground fpr advertising in football matches

It’s no secret that football has become a global business. As all the different European leagues vye for supremacy, they try to boost their reach around the world. The result

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Man City and Bayern Munich add a personal touch for fans around the world

It’s no secret that the sporting world is getting smaller. Social media, a globalised economy and, frankly, the internet in general all mean that everyone around the world has the

Apple partner with Bayern Munich to bring fans closer still to footballers

There has always been some sort of a link between music and football – a working class sport and a working class sound going hand in hand through style and

Esports represents a chance for the Premier League to diversify – but a threat to broadcasters

For traditional sports, eSports presents the threat of the new kid on the block: it is a tall, mysterious and handsome leather jacket wearing novelty, and there’s an interesting possibility

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Bundesliga trademarks names amid speculation it will launch its own ESports league

It feels like every week we’re bringing you more and more Esports news. The sector seems to be growing at a frightening rate, and it’s beginning to look like it

German football clubs look to buy into esports and show it’s not a just a craze

Esports are more than just a new craze, it seems. Every week, it feels like a new company is investing, or a new big name is giving its endorsement. It

Bayern Munich’s expansion into the US market is the smart way to success

German football club Bayern Munich seems to be the latest team looking to expand into the sport’s two emerging markets: China and the USA. And it’s the US in particular where Munich

Bayern Munich’s first game of the season to be shown in VR

Ever wondered what it would be like to watch football in VR? Would it be an amazing, immersive experience? (Surely) Would that be overshadowed by having to sit in your

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