Tag "brands"

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Dark Horses to join cricket’s end of season party at The Oval

Recently launched sports marketing agency, Dark Horses, has confirmed its appointment by Yorkshire Tea for its brand sponsorship of the Tea20 Charity Cricket Challenge at The Kia Oval this evening (Thursday 22nd September).

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Digital Sport’s Weekly Wash-Up 9/11/16

Copa90 and Bleacher Report to produce weekly Snapchat show Digital football network Copa90 have partnered with Bleacher Report to produce a weekly football show on Snapchat. James Grigg, director of global operations

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Brands at Euro 2016: The winners and losers so far

Euro 2016 is a huge opportunity for brands to capitalise on a global audience, with companies investing millions to become official sponsors. There are now so many ways of being

Achievement Unlocked: Adidas celebrate ambassadors at Euro 2016 with instant campaign

Adidas has created a series of videos promoting its ‘First Never Follows’ campaign, celebrating their ambassadors and promoting their latest boots, the ‘Mercury Pack’. The German brand dominated its competitors on social media

Digital Sport’s Weekly Wash-Up 10/06/2016

Man City sign Giphy After completing the deal for İlkay Gündoğan, Manchester City have struck their next partnership of the transfer window: with a GIF search engine. Giphy will host a dedicated MCFC

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Shotglass Media’s Neil Smythe on The Football Republic and the buzz of Live Streaming

The Football Republic is a network of football channels created “by fans, for fans”. They create original content, host debates and Q&A’s and most recently, stream live shows with some

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Innovation in activation

Content marketing is one of the tools that more and more innovative brands are embracing to bring their Formula 1 sponsorship to life. Creating stories that entertain. That inform. That enhance a fan’s enjoyment of the sport they love. Whilst integrating their brand’s values and messaging.

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Some memorable moments from the most social World Cup ever!

It’s all over. The most connected World Cup. The most digital World Cup. The most social World Cup…ever. But with everyone from sponsors to sports stars, brands to broadcasters clambering over themselves to tap into the Brazilian buzz, what made you smile or share?

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Is Sponsorship being devalued by Social Media?

Does the traditional sponsorship model need altering to include further digital rights and should sponsors be negotiating harder to get this cover? Tom Kelk takes a look at this years FIFA World Cup in Brazil.

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My Top 5 World Cup Digital Trends

At our latest Digital Sport London event I spent the opening part of the night speaking about what a few of the brands are up to as we approach the World Cup. It’s an area that always fills up a lot of column inches within the trade press and this year is no different.