Content marketing is one of the tools that more and more innovative brands are embracing to bring their Formula 1 sponsorship to life. Creating stories that entertain. That inform. That enhance a fan’s enjoyment of the sport they love. Whilst integrating their brand’s values and messaging.
Vauxhall, the official sponsor of home nations football, have announced a new partnership with YouTube star STR Skill School.
O2 launches ‘Wear the Rose’ – the first fully immersive 360-degree virtual reality sports experience
‘Wear the Rose’ from O2 will allow fans to be immersed in a multi-sensory take-over and feel as though they are part of the Senior England Rugby Team, whether it’s a team talk from Captain Chris Robshaw, getting tackled by hooker Tom Youngs, or receiving a pass from fullback Mike Brown.
Guest Post: This week Channel4 announced it was pulling all of its long form content from YouTube. Should sports digital media departments be paying much attention to this? Damn right you should. (by Matthew Quinn)