Tag "brands"

Guest Article 0 Comments

Innovation in activation

Content marketing is one of the tools that more and more innovative brands are embracing to bring their Formula 1 sponsorship to life. Creating stories that entertain. That inform. That enhance a fan’s enjoyment of the sport they love. Whilst integrating their brand’s values and messaging.

Guest Article 1 Comment

Some memorable moments from the most social World Cup ever!

It’s all over. The most connected World Cup. The most digital World Cup. The most social World Cup…ever. But with everyone from sponsors to sports stars, brands to broadcasters clambering over themselves to tap into the Brazilian buzz, what made you smile or share?

Opinion 0 Comments

Is Sponsorship being devalued by Social Media?

Does the traditional sponsorship model need altering to include further digital rights and should sponsors be negotiating harder to get this cover? Tom Kelk takes a look at this years FIFA World Cup in Brazil.

Opinion 1 Comment

My Top 5 World Cup Digital Trends

At our latest Digital Sport London event I spent the opening part of the night speaking about what a few of the brands are up to as we approach the World Cup. It’s an area that always fills up a lot of column inches within the trade press and this year is no different.

Vauxhall Announce STR Skill School Partnership Ahead of Big Pitch Competition

Vauxhall, the official sponsor of home nations football, have announced a new partnership with YouTube star STR Skill School.

Sport 1 Comment

Betfair become the first betting company to use Snapchat

Keen to try and dictate the pace of the betting market’s relationship with social media, Betfair have found an innovative way of using ‘one-chance’ platform Snapchat.

Premier Sponsor of European Handball launches world’s first Interactive Advertising Campaign

JACK & JONES launched the world’s first interactive advertising last weekend, at the VELUX European Handball Champions League. Partnering with Kwangl.com, the men’s fashion brand gave away 800euros worth of vouchers to participants, in return for a Tweeted hashtag.

Sport 1 Comment

O2 launches ‘Wear the Rose’ – the first fully immersive 360-degree virtual reality sports experience

‘Wear the Rose’ from O2 will allow fans to be immersed in a multi-sensory take-over and feel as though they are part of the Senior England Rugby Team, whether it’s a team talk from Captain Chris Robshaw, getting tackled by hooker Tom Youngs, or receiving a pass from fullback Mike Brown.

C4 drop YouTube – Sports brands pay attention

Guest Post: This week Channel4 announced it was pulling all of its long form content from YouTube. Should sports digital media departments be paying much attention to this? Damn right you should. (by Matthew Quinn)

Sport 1 Comment

Challenges remain for F1 to overcome as the role of branded content grows

With F1 experts looking for successful ways to reach and engage with their target audiences, the F1 world is increasingly turning to branded video content for that solution.