Tag "BBL"

Melbourne Stars launch innovative youth engagement digital platform

The Melbourne Stars have launched an innovative digital platform to engage young fans over the upcoming seventh season of KFC Big Bash League. Developed by Eastwood, the Stars Squad platform

Is Channel 5’s Australian cricket capture the start of a traditional broadcaster fightback?

It’s been a long time, but cricket has come back to free-to-air TV in the UK. Ever since Sky Sports bought the rights to the Ashes, British audiences have not