Tag "Baseball"

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Aim High: MLB’s attempt to make the Great British public fall in love

Major League Baseball is gearing up for a charm offensive on the UK. The league has launched the MLB Battlegrounds campaign in order to woo the British audience and establish a foothold in a country where the sport has often been seen as little other than an American curiosity.

Streaming on social benefits everyone involved – but are we moving too quickly?

Last week, Spain’s top football league, La Liga, streamed a live game on Facebook Live. They plan to stream one game a week on the platform. The week before, it

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Under Armour announces deal with MLB, but is it biting off more than it can chew?

Under Armour’s foray into the world of connected fitness has taken an extra step forward. According to The Drum, the American sportswear company has announced a partnership with Major League

Twitter announces new partnership for major leagues in USA

Twitter announced today that it will live stream weekly games from Major League Baseball (MLB) and the National Hockey League (NHL). 120 Sports, the OTT network, will also produce an

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San Francisco Giants show just how important embracing technology is

One of the challenges that the modern world presents for sports teams is the evolution of technology. Technological advances have led to greater choice in everyday life as well as

The Rise of Smart TV, Brings New Innovations For MLB Fans

A new partnership between Bloomberg Sports, OneTwoSee and LG Electronics has been announced, and is set to bring real time interactive statistics and advanced analytics to fans TV Screens alongside MLB games

Major League Baseball Hits A Home Run with Digital

With a brand new Major League Baseball season underway, comes brand new digital tech for baseball fans. Although traditionally the American pastime has been left behind when it comes to digital enhancements, the 2014 season has changed all that.