Tag "barcelona"

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West Ham transfer coup might show a new way of buying followers

Over the past few weeks, much has been made about football transfers and the digital numbers behind them. Neymar’s transfer to Paris Saint-Germain will see the Parisian club cash in

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Neymar to PSG: Why was social media engagement so different on Instagram, Facebook and Twitter?

Since Real Madrid lifted the Champions League trophy aloft in Cardiff at the beginning of June, only one event has captivated the world of football. In fact, the transfer of

Neymar’s PSG move is the biggest ever, but Goal and Facebook Live are harnessing the interest

Neymar’s transfer from Barcelona to Paris Saint-Germain is undoubtedly the biggest move of the summer, and given the transfer fee blows any and all other deals out of the water,

Augmented Reality breaks new ground fpr advertising in football matches

It’s no secret that football has become a global business. As all the different European leagues vye for supremacy, they try to boost their reach around the world. The result

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Barcelona’s 50m Instagram followers: Will the others ever catch up?

Spanish football giants FC Barcelona have become the first football club to reach 50m followers on social media platform Instagram. ???? We are now 5️⃣0️⃣ million fans on https://t.co/YlIW7rNkri ????

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New El Clasico emojis cement Twitter’s relationship with live sport

Sunday night sees the two biggest football clubs take to the field in one of the biggest rivalries sport has to offer, Spanish football’s big one. Barcelona v Real Madrid.

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The inside track on SXSW 2017 with Richard Ayers & Richard Clarke [podcast]

With South By South West (SXSW) having taken place at the start of the month, I thought I’d bring in two people who are regular visitors to the event in Austin, Texas and who both spoke at this year.

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Barcelona unveil new Hub to stimulate innovation in Sport

Over the past decade, FC Barcelona has established itself as one of the world’s most powerful football clubs. Their success on the pitch, domestically and internationally, remains unmatched. Yet despite

BT Sport shows that rights to live sport is still a winner in social media conversation

We’ve heard a lot, recently, about how having the rights to live sporting events isn’t the be all and end all when it comes to covering sport. With the rise

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Digital Sport’s Weekly Wash-Up 12/03/17

Barcelona comes back to stun PSG It was an historic comeback from Barcelona, as they rebounded from a 4-0 last-16 deficit against Paris St-Germain in the Champions League to win 6-5

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