Tag "adidas"
Digital Sport’s Weekly Wash-up 18/03/2016
Nike launches the first-ever self-lacing shoe Announced some months ago, Nike has finally unveiled its self-lacing shoe, the sneaker of the future, named ‘HyperAdapt 1.0’. Nike has used its ambassadors to
Digital Sport’s Weekly Wash-up 05/02/2016
Cristiano Ronaldo is surprised by 4K technology in a new commercial Altice ambassador and Real Madrid superstar Cristiano Ronaldo appears in the new commercial for the French telecommunications company, SFR, owned by
Digital Sport’s Weekly Wash-up 22/01/2016
Sky Sports unveils its German superheroes In order to promote the Bundesliga in the UK, Sky Sports has launched three cool ads featuring three league’s superstars: Pierre-Emerick Aubameyang, Arjen Robben and Hakan
Adidas launches boots without laces
German sportswear giant Adidas has officially launched its boots without laces after unveiling a prototype in November. Named “ACE16+ Purecontrol”, the new boots are certainly the beginning of a new
Digital Sport’s Weekly Wash-up 15/01/2016
Adidas celebrates Lionel Messi Last Monday, Lionel Messi won his fifth Ballon d’Or and set yet another record. His long-term sponsor Adidas made the most of his success launching a new
Adidas to open factory completely run by Robots
In something you’d more likely see in a sci-fi film, sports brand Adidas will open a new factory completely controlled by robotic technology in 2016. Named Speedfactory, the completely automated factory
Digital Sport’s Weekly Wash-up 13/11/2015
Adidas unveil the ball for the 2016 EUROs On Thursday, Adidas unveiled “Beau Jeu” (Beautiful Game when translated to English), the official match ball for the 2016 EUROs. The design
Digital Sport’s Weekly Wash-up 06/11/2015
Fan experience of a lifetime thanks to Head This week the BNP Paribas Masters (ATP) is being played in the brand-new AccorHotels in Paris where major partners Head launched
Digital Sport’s Weekly Wash-up 30/10/2015
KIA deal meaning sponsorship on all NBA Shirts on the way? The NBA has had a mammoth month in terms of digital and sponsorship news. This time it involves
Adidas say goodbye to normal recycling with “Infinity-Cycling”
Move out of the way normal recycling, Adidas has invented a new and more efficient way of recycling, kind of… Your boot could be made out of a swatch of
