Tag "adidas"

Naomi Osaka’s switch to Nike from Adidas shows the battle for the best talent is still raging

Naomi Osaka is a woman in demand, and the story of her switch to Nike from Adidas shows that attracting and retaining human talent is still of the utmost importance.

Mourinho Sacking: Paul Pogba social media storm shows football still has lots to learn

Paul Pogba’s social media faux pas shows how football still has plenty to learn when it comes to dealing with the social media use of its players.

Adidas and Twitter team up to stream high school American Football

Sportswear brands aren’t usually involved in live-streaming content – but could this be the start of brand engagement with the broadcasting side of things?

Whatever happens in the World Cup final, Nike can already claim victory

On Sunday, for the first time ever the World Cup final will take place between two teams wearing Nike kits.

How the Champions League Twitter account adds value for sponsors

As the build-up to the Champions League final ratchets up, it’s the perfect time for the official account to add value for its sponsors.

Digest: Adidas review Facebook spend & Perform Group announce new Skipper

Today’s Daily Digest breaks down the biggest stories in the news today.

Daily Digest: NBA have a new game plan and original social content still wins

This week’s final Daily Digest looks at the NBA’s gameplan and why creating original social content is still the winner.

If England fans aren’t going to Russia, how will they be consuming the World Cup?

As the World Cup in Russia approaches, the data gives insights into how football fans will be consuming the tournament.

Daily Digest: Real Madrid partner with Samsung to produce Twitter video

A look at the biggest stories of the day in the world of digital and sport.

#7: Tango Squads, a deep-dive into US esports and how AI is being used in sport

The latest edition of the Daily Digital Digest, taking you into the weekend.