Tag "adidas"

Adidas’s ditching of TV shows the digital revolution is moving on apace

The digital revolution is growing at pace. And televising it is not on the agenda. Not for Adidas, anyway, according to latest quotes from the sportswear giant’s CEO Kasper Rorsted.

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Innovation in Digital Sport – Meet the Speakers: Prof Andy Miah

This is our series of interviews with the speakers at the upcoming DigitalSport.co event: Innovation in Digital Sport. We talk presentations and the wider topic around the talks to whet

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Under Armour announces deal with MLB, but is it biting off more than it can chew?

Under Armour’s foray into the world of connected fitness has taken an extra step forward. According to The Drum, the American sportswear company has announced a partnership with Major League

Adidas’s venture into the underground brings branding to new depths

Over the past few months, Adidas have been quietly working on their marketing strategy. We’ve already seen their attempts over the European Championships this summer, and also their attempts to

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Digital Sport’s Weekly Wash-Up 25/11/16

Griezmann Hotline Puma have released a new digital campaign featuring France and Atletico Madrid star Antoine Griezmann. After scoring a goal, the 25-year-old receives an urgent call and heads off

What is ‘Dark Social’ and why are Adidas using it?

Over the summer, The Drum reported on a RadiumOne study that showed 77% of content from online publishers and marketers was being shared on Dark Social, only 23% was shared

Digital Sport’s Weekly Wash-Up 14/10/16

BT Sport announce cricket line-up Michael Vaughan, Graeme Swann, Kevin Pietersen and Ricky Ponting have all been named on the presenting team for BT Sport’s upcoming international cricket coverage. The

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How do you make your brand more global? Nike show the answer is making it more local

How do you build global brand? That’s easy. Be more local. Having a global appeal doesn’t mean having one appeal that speaks to everyone. The world is simply too diverse

“Blah, Blah, Blah”, the astonishing new advert from Adidas

Adidas released the full BLAH BLAH BLAH advert with Paul Pogba this weekend continuing on from the #FirstNeverFollows successful campaign in order to promote the new Adidas cleats (X16, Ace16 and

Digital Sport’s Weekly Wash-Up 29/07/16

Reading FC’s kit launch is out of this world As usual, this summer has become a clutter of kit launches, transfer rumours and player signings. Clubs must do everything in