Tag "adidas"

Digital Sport’s Weekly Wash-up 29/04/2016

Premier League teams up with TAG Heuer TAG Heuer and the Premier League have announced a partnership with the Swiss watch company becoming the first Official Timekeeper and Official Watch

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adidas Originals connects Europe via interactive cubes

To promote the release of its new version of the NMD sneaker, adidas Originals has rolled out an innovative and interactive campaign across Europe, connecting people in major cities via

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Digital Sport’s Weekly Wash-up 18/03/2016

Nike launches the first-ever self-lacing shoe Announced some months ago, Nike has finally unveiled its self-lacing shoe, the sneaker of the future, named ‘HyperAdapt 1.0’. Nike has used its ambassadors to

Digital Sport’s Weekly Wash-up 05/02/2016

Cristiano Ronaldo is surprised by 4K technology in a new commercial Altice ambassador and Real Madrid superstar Cristiano Ronaldo appears in the new commercial for the French telecommunications company, SFR, owned by

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Digital Sport’s Weekly Wash-up 22/01/2016

Sky Sports unveils its German superheroes  In order to promote the Bundesliga in the UK, Sky Sports has launched three cool ads featuring three league’s superstars: Pierre-Emerick Aubameyang, Arjen Robben and Hakan

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Adidas launches boots without laces

German sportswear giant Adidas has officially launched its boots without laces after unveiling a prototype in November. Named “ACE16+  Purecontrol”, the new boots are certainly the beginning of a new

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Digital Sport’s Weekly Wash-up 15/01/2016

Adidas celebrates Lionel Messi Last Monday, Lionel Messi won his fifth Ballon d’Or and set yet another record. His long-term sponsor Adidas made the most of his success launching a new

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Adidas to open factory completely run by Robots

In something you’d more likely see in a sci-fi film, sports brand Adidas will open a new factory completely controlled by robotic technology in 2016. Named Speedfactory, the completely automated factory

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Digital Sport’s Weekly Wash-up 13/11/2015

Adidas unveil the ball for the 2016 EUROs On Thursday, Adidas unveiled “Beau Jeu” (Beautiful Game when translated to English), the official match ball for the 2016 EUROs. The design

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Digital Sport’s Weekly Wash-up 06/11/2015

  Fan experience of a lifetime thanks to Head This week the BNP Paribas Masters (ATP) is being played in the brand-new AccorHotels in Paris where major partners Head launched