Tag "adidas"

How do you make your brand more global? Nike show the answer is making it more local

How do you build global brand? That’s easy. Be more local. Having a global appeal doesn’t mean having one appeal that speaks to everyone. The world is simply too diverse

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“Blah, Blah, Blah”, the astonishing new advert from Adidas

Adidas released the full BLAH BLAH BLAH advert with Paul Pogba this weekend continuing on from the #FirstNeverFollows successful campaign in order to promote the new Adidas cleats (X16, Ace16 and

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Digital Sport’s Weekly Wash-Up 29/07/16

Reading FC’s kit launch is out of this world As usual, this summer has become a clutter of kit launches, transfer rumours and player signings. Clubs must do everything in

How non-sponsors are muscling in on tournament exposure

Major sporting events have the power to become all-encompassing. When a World Cup or European Championships comes along, there’s always the potential for an entire country’s workforce to down tools

Adidas boast unrivalled social media engagement this summer – but is it a success?

It’s been a huge summer of sport so far, and there’s plenty more where that came from. With Euro 2016, Wimbledon, the Copa America and just the usual, generalised hype

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How social media enhanced Wimbledon 2016

Even if you’re not into sport, the chances are you’ve been spending your summer keeping up to date with major sporting events like Wimbledon or Euro 2016. You had no

Euro 2016: The brands that are winning with video marketing

Burst Insights have reviewed every advert before, during and after all 12 games broadcasted live on ITV during the first two rounds of group game matches at Euro 2016. Their analysis

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Brands at Euro 2016: The winners and losers so far

Euro 2016 is a huge opportunity for brands to capitalise on a global audience, with companies investing millions to become official sponsors. There are now so many ways of being

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Achievement Unlocked: Adidas celebrate ambassadors at Euro 2016 with instant campaign

Adidas has created a series of videos promoting its ‘First Never Follows’ campaign, celebrating their ambassadors and promoting their latest boots, the ‘Mercury Pack’. The German brand dominated its competitors on social media

Adidas asserts social media dominance of competition ahead of 2016 EUROs

Despite sharing the brand limelight with Nike and Puma at this month’s EUROs, adidas has ruled the roost on social media before the start of the tournament, dominating the mentions across