Tag "adidas"

Digital Sport’s Weekly Wash-up 05/02/2016

Cristiano Ronaldo is surprised by 4K technology in a new commercial Altice ambassador and Real Madrid superstar Cristiano Ronaldo appears in the new commercial for the French telecommunications company, SFR, owned by

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Digital Sport’s Weekly Wash-up 22/01/2016

Sky Sports unveils its German superheroes  In order to promote the Bundesliga in the UK, Sky Sports has launched three cool ads featuring three league’s superstars: Pierre-Emerick Aubameyang, Arjen Robben and Hakan

Adidas launches boots without laces

German sportswear giant Adidas has officially launched its boots without laces after unveiling a prototype in November. Named “ACE16+  Purecontrol”, the new boots are certainly the beginning of a new

Digital Sport’s Weekly Wash-up 15/01/2016

Adidas celebrates Lionel Messi Last Monday, Lionel Messi won his fifth Ballon d’Or and set yet another record. His long-term sponsor Adidas made the most of his success launching a new

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Adidas to open factory completely run by Robots

In something you’d more likely see in a sci-fi film, sports brand Adidas will open a new factory completely controlled by robotic technology in 2016. Named Speedfactory, the completely automated factory

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Digital Sport’s Weekly Wash-up 13/11/2015

Adidas unveil the ball for the 2016 EUROs On Thursday, Adidas unveiled “Beau Jeu” (Beautiful Game when translated to English), the official match ball for the 2016 EUROs. The design

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Digital Sport’s Weekly Wash-up 06/11/2015

  Fan experience of a lifetime thanks to Head This week the BNP Paribas Masters (ATP) is being played in the brand-new AccorHotels in Paris where major partners Head launched

Digital Sport’s Weekly Wash-up 30/10/2015

  KIA deal meaning sponsorship on all NBA Shirts on the way? The NBA has had a mammoth month in terms of digital and sponsorship news. This time it involves

Adidas say goodbye to normal recycling with “Infinity-Cycling”

Move out of the way normal recycling, Adidas has invented a new and more efficient way of recycling, kind of… Your boot could be made out of a swatch of

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Who’s Winning The #WorldCup Battle Of The Brands On Twitter? #stats

With only 2 days until the opening ceremony in Rio of the 2014 FIFA World Cup, we thought we’d take a look at who is being talked about on Twitter with adidas v Nike, Coca Cola v Pepsi and Hyundai v Vauxhall