Tag "adidas"

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Digital Sport’s Weekly Wash-up 13/11/2015

Adidas unveil the ball for the 2016 EUROs On Thursday, Adidas unveiled “Beau Jeu” (Beautiful Game when translated to English), the official match ball for the 2016 EUROs. The design

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Digital Sport’s Weekly Wash-up 06/11/2015

  Fan experience of a lifetime thanks to Head This week the BNP Paribas Masters (ATP) is being played in the brand-new AccorHotels in Paris where major partners Head launched

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Digital Sport’s Weekly Wash-up 30/10/2015

  KIA deal meaning sponsorship on all NBA Shirts on the way? The NBA has had a mammoth month in terms of digital and sponsorship news. This time it involves

Adidas say goodbye to normal recycling with “Infinity-Cycling”

Move out of the way normal recycling, Adidas has invented a new and more efficient way of recycling, kind of… Your boot could be made out of a swatch of

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Who’s Winning The #WorldCup Battle Of The Brands On Twitter? #stats

With only 2 days until the opening ceremony in Rio of the 2014 FIFA World Cup, we thought we’d take a look at who is being talked about on Twitter with adidas v Nike, Coca Cola v Pepsi and Hyundai v Vauxhall

adidas launch live World Cup YouTube show, ‘The Dugout’

adidas launch brand new live YouTube series ‘The Dugout’ and declares “The traditional press conference is no more..”

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My Top 5 World Cup Digital Trends

At our latest Digital Sport London event I spent the opening part of the night speaking about what a few of the brands are up to as we approach the World Cup. It’s an area that always fills up a lot of column inches within the trade press and this year is no different.

How Important is it for Sports Brands to be ‘Reactive’ on Social Media?

Guest post: We Play’s Krishan Majithia takes a look at how social media has allowed brands to become closer to potential customers around sports events by engaging in ‘real time’ conversations

adidas kick start the battle of the brands ahead of FIFA World Cup draw

adidas football launch a Twitter account for the official FIFA World Cup ball and an interactive launch video on YouTube. The World Cup social battle of the brands has started!

adidas Tennis test Vine for Djokovic campaign

adidas Tennis use Twitter’s Vine for the first time to help tease out new Novak Djokevic campaign to time in with last weeks Shanghai Masters.