After a competitive pitch, streetfootballworld has appointed Dark Horses to launch a new project that connects the football industry to the UN Sustainable Development Goals.

streetfootballworld is a global NGO that harnesses the power of football for good. They are building an alternate vision of the game: focusing the universal passion for football on tackling the greatest social challenges of our time.

“streetfootballworld is guided by the belief that it takes a team to win a game,” said Jürgen Griesbeck, streetfootballworld founder and CEO. “It’s only through collaboration and partnership that we can unlock football’s full potential as a force for good. That’s why we’re delighted to join forces with Dark Horses—a true game changer in the sports marketing space.”

streetfootballworld’s work supports a worldwide network of grassroots organisations that place football at the heart of sustainable social change. From refugee integration in Ireland to gender equality in Kenya, they’re changing the world through football.

In 2016, World Cup winners Juan Mata and Megan Rapinoe were appointed streetfootballworld’s global ambassadors.

Dark Horses MD Simon Dent commented, “Sport for good is one of our core beliefs and we are very proud to be working with streetfootballworld. We fully agree with the notion that football has a unique power to change the world for good. We look forward to helping unleash this power.”