Squawka’s second-screen experience receives significant investor funding

Squawka is a second-screen web app that provides real time data visualizations of football matches across Europe and runs this alongside social media accounts. The depth of data provided is unique amongst consumer applications and the format encourages use of this data in discussions on social media.

Squawka launched in June last year, and have experienced a meteoric take-up from consumers in 192 countries who are spending, on average, an astounding 39 minutes dwelling on the web application during Premier League matches. The founders realised the opportunities that second-screening offered brands and have provided never-before-seen real time and personalized sponsorship campaigns. This is one of the unique selling points for Squawka, whose work with Dominos Pizza and Ladbrokes in particular, has been seen as ground-breaking. These results have seen Squawka Highly Commended at the recent Performance Marketing Awards and also a shortlisted at the upcoming Revolution awards.

With the continuing upsurge of ‘dual-screening’, Squawka is well positioned to exploit a number of opportunities that will arise. After their astronomic growth in the last year, founders Sanjit Atwal and Leo Harrison have announced that Squawka has attracted a funding round from some of the top names in the UK Performance Marketing and Advertising industries. Included on the list of investors are Forward Internet Group (with founder Neil Hutchinson appointed to the board), FusePump CEO Rob Durkin and BBH founder Sir John Hegarty. Further to these, Lastminute.com investor Thomas Teichman, Spark Ventures director Kiko Duffy and Entrepreneurs Eric Lumley and Jay Taylor have all invested in the potential of Squawka.

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Neil Hutchinson from Forward commented:

The early data we have seen around user engagement and viral growth since we first invested has been impressive and we look forward to the next part of the journey!”

Rob Durkin added:

The potential of Squawka to capitalise on the second screen phenomenon with quality relevant advertising made investing in it a no-brainer for me.”

Information on where the funding is to be used has yet to be released but it’s safe to assume a portion of this will be allocated to a mobile application that is scheduled for the end of the year. Whether or not Squawka intends to branch into other sports is also an unknown.

If you haven’t used Squawka before, now is a great time to get involved: http://www.squawka.com/

 

About author

Tom Kelk
Tom Kelk 25 posts

Tom Kelk is a tech/sport blogger and Account Manager at communications agency, Pitch. You can find him on Twitter (@TomKelk), LinkedIn and his blog (tomkelk.blogspot.com)

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