Next week sees the launch of a new event run by the guys at Innovation Enterprise here in London.  It’s an event that we at UK Sports Network are lucky enough to be involved with as a media partner, which means that if you are interested in heading over you can still get a 20% discount by using the code ‘UKSN’.

There are two sections to the event, one looks at ‘Sports Tech Innovation’ which concentrates on the performance side of sport and how technology is helping to advance different areas.  The other side is the one we’re closest aligned to and that is ‘Digital Sport Innovation’.

If you’ve been along to any of our meetups in London you will recognise many of the names that will be speaking (and probably attending).  On the first day you can hear from a number of top industry experts;

• Mark Coyle (BT Sport) – The use of digital content strategy for new fan engagement
• John Sinnott (CNN) – How social media has changed the role of the journalist
• Denis Crushell (YouTube) – The integration of sports channels at YouTube
• Luca Massaro (WePlay) – The wonders of data and the measuring for social media success in sport
• Richard Ayers (Seven League) – Digital sport technology at Seven League
• Darren Sandbach (The FA) – Supporting the development of football through digital
• Matt Wilson (Ball Street) – Breaking ball street

The day then finishes off with a panel Q&A hosted by adidas’ VP for Innovation Qaizar Hassonjee looking at analytics in sport, something which will no doubt encompass both sides of the event with it being as important to digital marketers as it is it to performance analysts.

The second day is a shorter day but will not doubt be just as interesting.  It’s going to be very much about the listening and learning, hopefully it will show up some of the challenges businesses and clubs have faced and not just how great they are in this particular field.  We learn from being able to relate to those we hear from and not feel detached from them.

• David Gibbs (Sky Sports) – Digital media at Sky Sports
• Ben Ladkin (Arsenal) – The successful use of social media at Arsenal
• Richard Welsh (BigBalls Films) – Creating a global sports network for a new generation
• Matt Cole (Sporple) – How digital platforms will change the recruitment market and facilitate a breakdown in the current barriers to entry (!)

We will be there covering the event for UK Sports Network, so keep an eye out for tweets from both @UKSportsNetwork and @DanielMcLaren plus we’ll post up our summary after the event (with some video if any is available post-event).

Remember to use your ‘UKSN’ code to get 20% off and you can book on at http://theinnovationenterprise.com/summits/sports-tech-innovation-summit-london-2013/registration

If you can’t make that event or have a smaller budget then you can always head over to the next Digital Sport London event which is running on Wednesday 13th November at Vibe Bar, London.  We’ll be chatting about influencer outreach with Lynsey Hooper (Sky Sports News, The Offside Rule Podcast), Gary Andrews (When Saturday Comes, Ruder Finn UK), Karis Buckingham-Jones (Girls Sport Talk) and hosted by award winning journalist Richard Gillis.

Book your place now on https://digitalsportlondon2.eventbrite.com