Last week was Social Media Week in London (if you hadn’t noticed through the deluge of event tweets) and as always it was a useful period in which to get to hear from some industry leaders and meet some new people.

The events I got to were: IBM “Game, Set and Tweet”, Richard Ayers and his panel’s look at ROI and the end of the “Sports Data for Social Marketing” at Bloomberg Sport.  The final one was probably the one with the most interest and there were plenty of questions from the audience to a very knowledgeable panel.

The stage was taken by the likes of Richard Ayers (CEO, Seven League), David Gibbs (Director, Sky Sports Digital Media), Simon Banoub (Marketing Director, Opta Sports) and David Orman (VP, Kwamecorp Ventures).  The panel was led by the President of Bloomberg Sports, Bill Squadron, whose calming tone and bags of experience made an insightful event.

You can catch what was said in the videos below as they discussed how brands leverage the use of sports data as a vehicle for fan engagement.

[youtube]http://www.youtube.com/watch?v=0r7l8qjUUTU&feature=share&list=UUorvm8DCjwVDARkqa3-HICg[/youtube]

[youtube]http://www.youtube.com/watch?v=2uPjoZFRXLU&feature=share&list=UUorvm8DCjwVDARkqa3-HICg[/youtube]