Sponsorship & Social Media [event]

Next week sees the 5th instalment of the Digital Sport London series.  These events are used to not only network with fellow professionals, and these is plenty of time to do so, but also take a look at a different topic that affects the work in which we do.

This month we take a look at a sector of the commercial side of sport that has been affected more than most, sponsorship.  It’s an area I know well from my time working as Sponsorship Manager at Glamorgan Cricket Club and have kept an interest in ever since.

At this event we’ll be not only chatting about how affected the sector has been but also get an insight into a couple of tech companies who are offering solutions to the issues thrown up.

To help guide us through this maze, we have some great people from different agencies on board.  They are;

Each speaker will bring a different perspective to the evening.  They all work with clients, and in terms of IMG some of their own properties too, and help them make the most of the opportunities that social networks have opened up.  If you have any questions you’d like to hear asked to the panel then you can use the hashtag #DSLondon or add it into the comments below.

The two tech companies we shall be hearing from are already making waves.  Storystream is a content curation and publishing platform that gives brands all the tools needed to create audience driven, real time stories.  They’ve already worked with Porsche, Goodwood Festival of Speed and Getty Images, and were recently highlighted by The Guardian as one of Brighton’s leading tech start-ups.

The second is Grabyo. They allow you to share real-time video across social networks, websites and mobile apps with ad-server integration and sponsorship opportunities.  They came to prominence with their work with SkySports during the summer transfer window, allowing the broadcaster to share video of the show on Twitter.  They now work with Channel 5, CBS, Mindshare and thinkbox and recently appointed former Sky exec Gareth Capon as their CEO.

It promises to be another great evening of learning, debate and networking.  There are still spaces and the event will take place from 6pm on Tuesday 25th Feb at Grand Union Farringdon.

 

About author

Daniel McLaren
Daniel McLaren 624 posts

Dan launched Digital Sport back in 2010 as one of the first social media & sport blogs and is Founder & Managing Director of social video agency CASTdigital. Connect with me on LinkedIn or Twitter (@danielmclaren)

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