Southampton FC Hit 100k Twitter Fans…. With A Special Thank You From The Players

A quick post about a video that was flagged up on Twitter by the guys at LiveWire Sport.  Southampton have been doing a great job in using social media platforms to engage and grow their fanbase.  The club has been performing well on the pitch with mid-table safety looking assured for this season.

When clubs hit a landmark such as 100,000 there have been a mixture of celebrations.  It could be a Twitter banner saying ‘thank you’ or a message out on facebook.  Southampton chose to bring their players into the fray by getting them to say thank you to individual followers.

How great is it as a fan to get your name mentioned by one of your heroes!  It will be a sure-fire hit with the fans and well done to the club for putting together such a quick, simple activation that will only help they’re perception in the football world.

Southampton Twitter

YouTube Preview Image


As well as the video they put together a quick Vine which showed the tick over from 99,999 to the 100,000 mark.  Am sure Lewis at Twitter UK will be equally delighted as well with the activations the club have put together, with fans at its heart.



About author

Daniel McLaren
Daniel McLaren 631 posts

Dan launched Digital Sport back in 2010 as one of the first social media & sport blogs and is Founder & Managing Director of social video agency CASTdigital. Connect with me on LinkedIn or Twitter (@danielmclaren)

You might also like

Sport 1Comments

European Football: Who Wins At Social Media in China?

Guest writer Tom Kelk takes a look at a recent report into the use of Chinese Social Media platforms by European Football clubs and speaks to the reports CEO, Andrew Collins.

Football Companion Squawka Strike Strategic Investment with Global Sports Group, Doyen

Squawka has announced a significant investment and partnership with global sports group Doyen to speed up business operations, increase international expansion and enhance platform development as they seek to provide football fans with the ideal digital companion to follow their teams

To Tweet or not to Tweet, that is the question

Is Social Media an opportunity or potential threat? This is a guest post by lawyer and footrball agent Iain Taker on athletes use of Twitter and the opportunities for good and bad it presents – and advice on how to reduce those risks