A quick post about a video that was flagged up on Twitter by the guys at LiveWire Sport.  Southampton have been doing a great job in using social media platforms to engage and grow their fanbase.  The club has been performing well on the pitch with mid-table safety looking assured for this season.

When clubs hit a landmark such as 100,000 there have been a mixture of celebrations.  It could be a Twitter banner saying ‘thank you’ or a message out on facebook.  Southampton chose to bring their players into the fray by getting them to say thank you to individual followers.

How great is it as a fan to get your name mentioned by one of your heroes!  It will be a sure-fire hit with the fans and well done to the club for putting together such a quick, simple activation that will only help they’re perception in the football world.

[youtube]http://youtu.be/YR8r3XGOFFA[/youtube]

As well as the video they put together a quick Vine which showed the tick over from 99,999 to the 100,000 mark.  Am sure Lewis at Twitter UK will be equally delighted as well with the activations the club have put together, with fans at its heart.