Southampton FC Hit 100k Twitter Fans…. With A Special Thank You From The Players

A quick post about a video that was flagged up on Twitter by the guys at LiveWire Sport.  Southampton have been doing a great job in using social media platforms to engage and grow their fanbase.  The club has been performing well on the pitch with mid-table safety looking assured for this season.

When clubs hit a landmark such as 100,000 there have been a mixture of celebrations.  It could be a Twitter banner saying ‘thank you’ or a message out on facebook.  Southampton chose to bring their players into the fray by getting them to say thank you to individual followers.

How great is it as a fan to get your name mentioned by one of your heroes!  It will be a sure-fire hit with the fans and well done to the club for putting together such a quick, simple activation that will only help they’re perception in the football world.

Southampton Twitter

 

As well as the video they put together a quick Vine which showed the tick over from 99,999 to the 100,000 mark.  Am sure Lewis at Twitter UK will be equally delighted as well with the activations the club have put together, with fans at its heart.

 

 

About author

Daniel McLaren
Daniel McLaren 693 posts

Dan McLaren launched Digital Sport (formerly UK Sports Network) back in January 2010 and has worked in the digisport industry with adidas, We Are Social, Copa90 and Pulse amongst others. He's now a freelance social media guy living in the East Midlands and podcast host with the Digital Sport podcast on Audioboom, iTunes and Stitcher Radio.

You might also like

Opinion 0 Comments

West Ham transfer coup might show a new way of buying followers

Over the past few weeks, much has been made about football transfers and the digital numbers behind them. Neymar’s transfer to Paris Saint-Germain will see the Parisian club cash in

Deezer scores deal with Squawka for an all-new football podcast

Football fans looking to impress friends with their football knowledge have today been given a lifeline, as global music streaming service Deezer announces an all new football-focused podcast in partnership

Premier League clubs to find new ways of increasing their sponsorship incomes on digital media

As the Premier League returned to the TV screens of football fans around the world last weekend, it also returned to their smartphone screens, too. For plenty of fans, following