Snapchat struck Olympic gold when over 50m people watched the Games on the platform, with broadcasters including NBC and the BBC using the app to reach a millennial audience. They have now set their sights on the Paralympics, by partnering with the IPC to produce the world’s first global Paralympic Live Story.

Fans, athletes, and behind-the-scenes reporters will be able to contribute their unique experiences of the action on Thursday to one collective Story, capturing hundreds of perspectives from the people at the events.

A team at Snapchat will curate the submitted Snaps and package them into a brief video that can be broadcast globally to millions on their mobile phone.

IPC Director of Communications Craig Spence said: “This partnership gives us a fantastic opportunity to reach new audiences with content that was previously not available for fans. We will allow them to be part of history and gain an insight into the lives of Paralympic athletes.”

“We’re excited to be working in partnership with the International Paralympic Committee to bring hundreds of unique perspectives from the Paralympic Games right to your phone”, said Snapchat’s Director of Partnerships Ben Schwerin. “Snapchat’s Live Stories will capture what it feels like to experience the Games – from the triumphant wins of athletes to the atmosphere in the crowd.”