Scarlets – First Rugby Club to Use Social Ticketing Application

UK rugby team Pioneers a new, socially-smart way for fans to purchase match tickets.

Scarlets’ new Facebook ticketing app, created by Evento Social Promotion, enables fans to not only see which of their friends are attending a particular event, but also find and purchase tickets next to the people that influence and share their passion.

Evento utilises cloud-based technology and API integrations to create a socially-smart ticketing solution for event owners. Evento’s approach complements existing ticketing channels/relationships by expanding event awareness while enabling and empowering fans to identify and select available seats based on their friends’ locations.

Commenting on the launch of the app Scarlets General Manager Jon Daniels said:

“It’s fantastic to be launching new socially-smart initiatives that will ultimately make the purchasing process much easier for our supporters. Social media plays such a big part in the day to day communication and marketing of the Scarlets and we’re delighted to be making such positives strides in this area and continuously improving the fan experience for our supporters.”

Evento, the company which develops the app has already partnered with soccer and basketball teams, but Scarlets are the first rugby team to use it. Ophir Zardok, Evento CEO & Founder said:

“After launching the SitNearMe app with sports teams in the US, Germany and Israel, we are very excited to see Scarlets pioneer social event promotion in the UK. Social event promotion together with Social ticketing are one of the sports industries’ biggest drivers for new revenue sources. Not only do they increase ticket sales and matchday revenues, but they also offers sponsors and partners new options for digital activation. We believe that more UK clients will follow scarlets in the upcoming season.“

Scarlets new social media approach represents sports teams’ constant challenge to leverage on their social media assets and convert their “likes” into revenues. The upcoming season will prove both if Scarlets made the right move and if Evento will partner with more top level sports teams.

 

Scarlets-SitNearMe-screenshot

 

 

About author

Daniel McLaren
Daniel McLaren 699 posts

Dan is the Founder & CEO of Digital Sport. Can be found at sports industry events and heard every week on the Digital Sport Insider podcast. @DanielMcLaren

You might also like

Latest 0 Comments

What Esports can learn from the global growth of other sports

At the Betting on Sports conference last week at London’s Olympia, Esports was firmly on the agenda. One of the interesting things about the nature of Esports compared to traditional

Latest 0 Comments

Blackpool’s AR Match Programme is the Future of In-Stadium Engagement

This weekend, League One side Blackpool became the latest club to use augmented reality in their matchday programme. It seems to be the new trend among football clubs trying to

Digital Sport London: What we learned about the future of sports broadcasting

Wednesday night’s Digital Sport panel discussion on the future of sports broadcasting, from the London Sporting Club at Mayfair’s Morton’s club, brought together a panel of three voices from diverse