Samsung rolls out first 360-degree content for NBA Finals on Twitter

Just in time for the 2016 NBA Championship Finals, Samsung has partnered with Twitter to deliver 360-degree content including advertisements in what is a first for the platform.

It will provide exclusive 360-degree behind-the-scenes content of the finals series between the Cleveland Cavaliers and the Golden State Warriors via the latest Samsung Gear 360 camera.

In conjunction with the NBA, it will show pre-game warm-ups; shots of the team tunnels before the players take the floor; the captains’ meeting prior to tipoff; and post-game activity on the court.

Powering the content with a campaign via Twitter’s Amplify platform that is already used by more than 200 publishers, sports leagues and TV networks to monetize video content, it commenced with Stephen Curry’s arrival to the venue for Game 1.

Users can click on a Twitter website card to play the 360-degree videos, which will be available through the NBA’s Twitter account and promoted by Samsung’s mobile U.S. account.

The likes of Facebook and YouTube have been doing 360-degree videos for some time now, but it is the first time this immersive content has been hosted on Twitter.

The NBA and Samsung are arguably the best in the business when it comes to innovation in the rapidly changing world digital sport, and this remarkable use of technology and social media is no exception.

About author

Toby Marriott
Toby Marriott 91 posts

Toby is an Account Executive at Snack Media and Editor of Digital Sport. Follow him on Twitter @TobyMarriott

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