Ryder Cup update: fans encouraged to use social media.. in most places

Following recent articles, including by yours truly, about the Ryder Cup not allowed ticket holders to upload images or video to social media during the tournament, the Ryder Cup team have come out with an announcement to clear things up.

Social media interaction, photography and the sharing of content are all going to be encouraged at The 2014 Ryder Cup, according to the organisers. Though not everywhere on the course.

Ryder Cup Europe has moved to reassure spectators that they will be allowed to take photos and video on their mobile phones during the event, and will be encouraged to share their experiences on social networks.

A range of initiatives are already in place for visitors to engage with when they arrive at the event. This includes the use of Radio Frequency Identification (RFID) technology, which will allow spectators to take part in fun activities around the course and share their experiences instantly on social media using a special wristband.

Ryder Cup Europe has also been working with the Scottish Government and mobile phone providers to provide ultrafast 4G wireless connections across the venue.

But organisers have rules in place for spectators on the course at Gleneagles in order to avoid disrupting players and the experience of other spectators. This is where it will still be hard for officials to police…

The use of cameras (and phones?) will be prohibited at each hole during play in order to avoid disrupting players and to enable a clear line of sight for all spectators, many of whom will be standing or sitting around the course rather than in a raised position in a grandstand.

Edward Kitson, Match Director of The 2014 Ryder Cup, said:

“We want people to share their stories online and feel part of The Ryder Cup. We have put in place a range of fantastic activities in the tented village and around the course that use technology to improve the visitor experience, and these are integrated with social networks. Selfies are positively encouraged and I expect to see plenty of them during the event.

 “However, I’m sure everyone will understand that we have to draw a line in the interests of fair play and respect for the players and fellow spectators. Therefore no photography or video will be allowed during play at any hole. This is something we fully expect everyone to support given that The Ryder Cup is won and lost on very fine margins: we want to give the teams every chance of a level playing field and ensure everyone can see the action.”

 Hopefully it will go smoothly but I imagine stopped people taking pictures of the final moments of the tournament will be exceptionally tough. It’s understandable that people trying to get a shot of their favourite player can be enormously off putting to said player, indeed there have been arguments between players and photographers/spectators about this for many years. It’s not just come about through the widespread use of social media.

Hopefully everything will go smoothly on the day, and fingers crossed for another victory for Europe!

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Daniel McLaren
Daniel McLaren 820 posts

Dan is the Founder & CEO of Digital Sport. Can be found at sports industry events and heard every week on the Digital Sport Insider podcast. @DanielMcLaren

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