Reds Take Twitter By Storm in January

According to a new report from Barclays, Liverpool were the most talked about club in January with almost 3 times the amount than second placed Arsenal.

For those of you who followed the January transfer window this is probably of little surprise.  The late transfers of Luis Suarez and Andy Carroll (in) and £50m man Fernando Torres (out) meant that Liverpool were on the tips of most peoples tongues.

One thing the report does show is the value of having players on Twitter when it comes to creating noise about the team.  Arsenal in second place is more of a surprise as they spent nothing during the window but with 20 players on the social news site they create many of their own Arsenal stories and insights.

The most tweeted about clubs were;

Liverpool   301,169

Arsenal  110,901

Chelsea 97,655

Man Utd  86,249

Spurs  61,574

As usual the biggest clubs are the ones who have come through at the top.  They are usually the ones who have money to spend and people liked being linked to them so gossip during January is always feverish about this time.

It would be interesting to see how these stack up over a few months or a year to really give a good comparison.  It is going to be obvious that the bigger teams have more fans and will be talked about more and of course there are circumstances that give people more to talk about to take into account (transfers, cup/league wins, takeovers, etc).

It does prove that Twitter has become the transfer news source of choice and often are broken before they reach official news channels.  Deadline day was good fun to keep an eye on twitter and see who was doing what, it certainly adds a new element to it and allows us to be more involved.

Finally, here is an interesting infographic whowing the ‘Barclays Premier league Tweet Map’.  Is interesting stuff….

About author

Daniel McLaren
Daniel McLaren 820 posts

Dan is the Founder & CEO of Digital Sport. Can be found at sports industry events and heard every week on the Digital Sport Insider podcast. @DanielMcLaren

You might also like

SPORTEL 2021: Day One Recap

This year’s prestigious SPORTEL convention kicked off in sunny Monaco today, welcoming a host of familiar faces as well as plenty of new ones. Doors opened at 8:30am with businesses

Six Founding Riders Set To Bring The Vision Of The UCI Track Champions League To Life

Olympic Champions, UCI World Champions and World Record holders join the new track cycling competition debuting in November 2021 The UCI Track Champions League is delighted to announce that six

Sports related spending to soar this summer as pre-pandemic life resumes

New insights from eBay Ads UK reveal the potential for brands to engage with an excited but nervous nation as sports events get back on track  As pubs and indoor