To celebrate the end of the season and the beginning of the countdown to the 2016 Euros in France, PUMA has today unveilied it’s “Play Loud” campaign.

That campaign marks the introduction of PUMA’s latest boots, the new evoPOWER and evoSPEED, which will both join the brand’s “TRICKS” range. With the left foot adorned in pink and the right in yellow, PUMA’s ambassadors will be easily spotted on France’s pitches this summer.

To launch the campaign, the German brand has rolled out an ad named “#CHOOSETRICKS and Play Loud”, which depicts its ambassadors, many of whom are European football superstars, playing football in outrageous places. This includes France’s Olivier Giroud and Antoine Griezmann playing in a hotel room and Italy’s Marco Verratti in a library (see video below). Marco Reus, Cesc Fabregas and Manchester City striker Sergio Aguero also join the party.

The campaign is boosted by PUMA on social media via the hashtag #CHOOSETRICKS, shared by its ambassadors on their personal accounts (see below). The brand has also taken to Snapchat to launch the campaign with Fabregas and Radamel Falcao both using the new boots.  Arsenal legend and brand’s ambassador Thierry Henry is also involved in the story.

Extracts from PUMA Football’s Snapchat Story (PUMAFootball)

Listen up. Play loud. #CHOOSETRICKS.https://t.co/lOvhVVsL3a

— PUMA Football (@pumafootball) April 20, 2016