Interview: Former VP Digital & Brand Strategy at Phoenix Suns, Jeramie McPeek

In our first international podcast recording, done almost seamlessly over Skype(!). Dan caught up with the former VP for Digital & Brand Strategy at the NBA team Phoenix Suns, Jeramie McPeek.

Jeramie recently left his role after 24 years at the team, having started in the club shop back in 1992. Rising through the ranks he led the charge into the new digital era and enjoyed the refreshing challenges it presented every couple of years.

In that time, he and his team won numerous awards (including 2 Emmys!) and were also the first NBA team to launch an email newsletter in 1997 and then an online talk show in 2004.

His love for sports journalism has meant that he’s been Editor-at-Large for NBA Publications since 2000 and also found time to work on the Arizona Super Bowl for the organising committee 2013-15.

Since leaving the Suns in September he is working with the 2017 Super Bowl hosts, Houston, as their Social Media QB. As well as working with numerous clients and increasing his speaking engagements.

There was a lot to fit into 30 minutes of podcasting time. Let us know what you think and leave us a recommendation/rating if you enjoy!

 

About author

Daniel McLaren
Daniel McLaren 693 posts

Dan McLaren launched Digital Sport (formerly UK Sports Network) back in January 2010 and has worked in the digisport industry with adidas, We Are Social, Copa90 and Pulse amongst others. He's now a freelance social media guy living in the East Midlands and podcast host with the Digital Sport podcast on Audioboom, iTunes and Stitcher Radio.

You might also like

Opinion 0 Comments

Sports podcasts are now everywhere – but we really shouldn’t be surprised

The proliferation of podcasts over the last few years has been massive, so much so that there are too many to listen to and, now that subscriptions have become a

West Ham transfer coup might show a new way of buying followers

Over the past few weeks, much has been made about football transfers and the digital numbers behind them. Neymar’s transfer to Paris Saint-Germain will see the Parisian club cash in

Opinion 0 Comments

Premier League clubs to find new ways of increasing their sponsorship incomes on digital media

As the Premier League returned to the TV screens of football fans around the world last weekend, it also returned to their smartphone screens, too. For plenty of fans, following