PGA Tour & Twitter strike exclusive content deal
The PGA Tour has announced plans to stream free tournament coverage on Twitter, with over 70 hours of competition across 31 tournaments exclusive to the platform.
“Streaming PGA Tour Live programming to Twitter’s global audience, as well as the millions of users who follow @PGATOUR and hundreds of PGA Tour player accounts, will provide new and innovative ways for sports fans to engage with our premium OTT offering,” said Rick Anderson, PGA Tour’s chief media officer.
Twitter is already bringing live sport to the main stream, with the NBA, MLB and NFL all inking deals in 2016. The social network is looking to sports video to increase its revenue as growth for its social media ads slows.
The PGA Tour, meanwhile, is courting millennials across social media in a bid to make golf cool again. It’s the perfect partnership.
— PGA TOUR (@PGATOUR) January 5, 2017
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