Nottingham Forest launch “Find Your Third Shirt” Treasure Hunt

You may have seen a few tweets going around today about an activation that Nottingham Forest, the promotion hunting Championship team, have been running.  Well here’s some information about it.

It all started yesterday when the club announced that they would be hiding three limited edition Reds third shirts in secret Nottingham city-centre locations and tweeting clues to help fans find them.  It’s a concept that has been used by the likes of the UFC and Tony Hawk in previous years but not really caught over here, until now.

The first set of clues were given today, starting with a YouTube video explaining what the competition was about.  Fans were to follow the team on the @Official_NFFC account.

Clues were then given throughout the day for one lucky fan to find them first, at the venue where they had given clues about, and claim the limited edition shirt for themselves.  Not only did they have to get there but also answer the question correctly when they got there.

Nottingham Forest

And within five minutes of reading the first clue Matt, who joined Twitter especially to be in with a chance of winning, arrived at the Royal Concert Hall and scooped the prize.  It’s a fun activation which is easy for the club to run, utilise the platforms they are on (Twitter, Vine and YouTube) and builds up buzz for the big launch of the new kit this Friday.

Ahead of Friday’s official launch, Forest will be hiding two further shirts on Wednesday and Thursday, so fans are advised to keep their eye on @Official_NFFC.  You can check out how the first prize giveaway unfolded in the video below.


About author

Daniel McLaren
Daniel McLaren 633 posts

Dan launched Digital Sport back in 2010 as one of the first social media & sport blogs and is Founder & Managing Director of social video agency CASTdigital. Connect with me on LinkedIn or Twitter (@danielmclaren)

You might also like

Freedom of Speech for Sports Stars on Social Media?

As social media becomes more and more popular within sport, will sports personalities be able to continue tweeting with little/no moderation?

Social Media and Formula 1: When Opportunity beats Strategy

There is an increasingly common misconception about ‘social media’. It is a phenomenon that is still rather loosely interpreted and with sufficient uncertainty surrounding its true meaning to warrant the need by some firms to segregate it into a separate box within its annual marketing and PR plans.

Sport 1Comments

Top 5 Tips from Sports Bloggers at #DSLondon

Last night saw the first of our new monthly Digital Sport London events as we took over part of Vibe Bar on Brick Lane in Shoreditch, London. We had two distinct section of the night with the first being a Skype interview and the second a panel session on blogger outreach, from a blogger point of view.


No Comments Yet!

You can be first to comment this post!

Leave a Reply