Nottingham Forest launch “Find Your Third Shirt” Treasure Hunt

You may have seen a few tweets going around today about an activation that Nottingham Forest, the promotion hunting Championship team, have been running.  Well here’s some information about it.

It all started yesterday when the club announced that they would be hiding three limited edition Reds third shirts in secret Nottingham city-centre locations and tweeting clues to help fans find them.  It’s a concept that has been used by the likes of the UFC and Tony Hawk in previous years but not really caught over here, until now.

The first set of clues were given today, starting with a YouTube video explaining what the competition was about.  Fans were to follow the team on the @Official_NFFC account.

Clues were then given throughout the day for one lucky fan to find them first, at the venue where they had given clues about, and claim the limited edition shirt for themselves.  Not only did they have to get there but also answer the question correctly when they got there.

Nottingham Forest

And within five minutes of reading the first clue Matt, who joined Twitter especially to be in with a chance of winning, arrived at the Royal Concert Hall and scooped the prize.  It’s a fun activation which is easy for the club to run, utilise the platforms they are on (Twitter, Vine and YouTube) and builds up buzz for the big launch of the new kit this Friday.

Ahead of Friday’s official launch, Forest will be hiding two further shirts on Wednesday and Thursday, so fans are advised to keep their eye on @Official_NFFC.  You can check out how the first prize giveaway unfolded in the video below.

 

About author

Daniel McLaren
Daniel McLaren 695 posts

Dan McLaren launched Digital Sport (formerly UK Sports Network) back in January 2010 and has worked in the digisport industry with adidas, We Are Social, Copa90 and Pulse amongst others. He's now a freelance social media guy living in the East Midlands and podcast host with the Digital Sport podcast on Audioboom, iTunes and Stitcher Radio.

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