NBCSport.com releases digital platform re-design
Companies and brands seem to all be going through a trend at the moment in striving to be the most efficient and most user-friendly platform to access their respective information. We saw it with Wimbledon’s platform redesign and football giants Juve’s digital redesign as well as a number of other brands. And while it is indicative of organisations recognising that information consumption is becoming far more online-based, it shows that they’re beginning to understand what consumers want in the significant shift to digital platforms.
We’ve seen platforms synonymous with online consumerism like Yahoo, ESPN and even the BBC constantly evolve to fulfil user requirements including the attempted integration of video. And that shift continues with Broadcasting giant NBC releasing their complete online digital redesign.
Many platforms implement slowly changing features to come into line with sports services offering a more integrated platform however NBCSport have meant business with their entire site redesign, announcing the launch and releasing the updated platform within four days of each other. The new site offers;
- The first redesign for Pro Football Talk in six years.
- A more unified version of the Sports Talk verticals (PFT, etc.) and the NBC Sports proper website and a consistent look and feel across NBC’s digital properties.
- Increased prominence for NBC Sports Live Extra throughout the new website.
- Automatic links to sync with the local NBC Sports Regional Network of the visitor’s location.
- On-demand video content in curated categories featuring clips from NBC’s web and television properties.
- A full schedule for NBC Sports Live Extra up to a week in advance
With NBC being primarily an American network, what is interesting is it’s sporting arm’s lean toward sports that are typically non-American for example; NBCSports.com homepage’s new section of Pro Football Talk will undergo the aforementioned complete redesign with more of a focus on the Premier League.
Whether that is indicative of the growing popularity of the Premier League across the Atlantic or whether NBC is just trying to keep up with the big players ESPN, Sports Illustrated or Yahoo, it does suggest that they’re altering their platform to not only cater for changing markets but differing demands.
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