NBCSport.com releases digital platform re-design

Companies and brands seem to all be going through a trend at the moment in striving to be the most efficient and most user-friendly platform to access their respective information. We saw it with Wimbledon’s platform redesign and football giants Juve’s digital redesign as well as a number of other brands. And while it is indicative of organisations recognising that information consumption is becoming far more online-based, it shows that they’re beginning to understand what consumers want in the significant shift to digital platforms.

We’ve seen platforms synonymous with online consumerism like Yahoo, ESPN and even the BBC constantly evolve to fulfil user requirements including the attempted integration of video. And that shift continues with Broadcasting giant NBC releasing their complete online digital redesign.

NBC

 

Many platforms implement slowly changing features to come into line with sports services offering a more integrated platform however NBCSport have meant business with their entire site redesign, announcing the launch and releasing the updated platform within four days of each other. The new site offers;

  • The first redesign for Pro Football Talk in six years.
  • A more unified version of the Sports Talk verticals (PFT, etc.) and the NBC Sports proper website and a consistent look and feel across NBC’s digital properties.
  • Increased prominence for NBC Sports Live Extra throughout the new website.
  • Automatic links to sync with the local NBC Sports Regional Network of the visitor’s location.
  • On-demand video content in curated categories featuring clips from NBC’s web and television properties.
  • A full schedule for NBC Sports Live Extra up to a week in advance

With NBC being primarily an American network, what is interesting is it’s sporting arm’s lean toward sports that are typically non-American for example; NBCSports.com homepage’s new section of Pro Football Talk will undergo the aforementioned complete redesign with more of a focus on the Premier League.

NBC football

Whether that is indicative of the growing popularity of the Premier League across the Atlantic or whether NBC is just trying to keep up with the big players ESPN, Sports Illustrated or Yahoo, it does suggest that they’re altering their platform to not only cater for changing markets but differing demands.

 

About author

Matt Tewhatu
Matt Tewhatu 155 posts

Matt is the editor of Digital Sport and Chief of Snack Media's rugby division and has a journalistic background both here in UK, Australia and in his native New Zealand. Follow him on Twitter @mtewhatu

You might also like

The seven essentials for achieving successful sports branding

By Daniela McVicker When it comes to sports, great branding is a must. Your brand influences how people see your company or team. It helps you to forge connections with

Live Chat: A New Social Experience in Sports

Article written by John S. Kim, CEO and co-founder of global API company SendBird Social media rose to prominence throughout the world due to its potential for connection. Social channels provided the

Snack Media’s Football Content Campaign’s Review: February

By Mike Constanti This series, in partnership with Snack Media, will look at the best football campaigns from advertising to social media on a monthly basis, as Digital Sport evaluates how