NBA Social Media in the UK [infographic]

This Thursday (16th) sees the first big game in the UK of the year, with Atlanta Hawks taking on the Brooklyn Nets at the London O2.  After the success of the recent games here and the obvious appetite for the NBA, this should translate to social media success as well you would think?

But… things are not always as they appear.  The NBA has a large Facebook page (19m) with over 219k of those fans based here in the UK.  But the NBA UK page, which is supposed to provide for fans over here and promote these games, is only creeping above 33k.  The following on social media and the speed at which the games sell out (quickly) certainly show some differences.

The two teams who are travelling over are not going to be the most recognisable to UK fans.  In terms of pure fan numbers, the Nets have 6k UK fans on their page whilst the Hawks have only 2k.  Some way behind when it comes to fans and the amount of conversation enjoyed by the likes of Miami Heat and LA Lakers.

A deeper look at the teams and the UK series will be on here tomorrow.  But for now here is the great infographic put together by Ash Read and the guys at We Play.  You should also check out the full #NBAUKreport released by We Play recently.

NBA UK Infographic

About author

Daniel McLaren
Daniel McLaren 668 posts

Dan McLaren launched Digital Sport (formerly UK Sports Network) back in January 2010 and has worked in the digisport industry with adidas, We Are Social, Copa90 and Pulse amongst others. He's now a freelance social media guy living in the East Midlands and an early stage podcaster with #DigiSportChat on Audioboom

You might also like

Digital Sport’s Weekly Washup 24/02/17

Dunk Contest gets even cooler One of the most beloved parts of the NBA All Star Game is the Slam Dunk Contest. In anticipation of the contest last Friday, Bleacher

Latest 0 Comments

Streaming on social benefits everyone involved – but are we moving too quickly?

Last week, Spain’s top football league, La Liga, streamed a live game on Facebook Live. They plan to stream one game a week on the platform. The week before, it

BT Sport to show FIFA 17 eSports games, bringing the sector to the mainstream

As the world of eSports has grown exponentially over the past few months, it may well have become mainstream today, after BT Sport sealed a deal to bring EA Sports’