NBA Social Media in the UK [infographic]

This Thursday (16th) sees the first big game in the UK of the year, with Atlanta Hawks taking on the Brooklyn Nets at the London O2.  After the success of the recent games here and the obvious appetite for the NBA, this should translate to social media success as well you would think?

But… things are not always as they appear.  The NBA has a large Facebook page (19m) with over 219k of those fans based here in the UK.  But the NBA UK page, which is supposed to provide for fans over here and promote these games, is only creeping above 33k.  The following on social media and the speed at which the games sell out (quickly) certainly show some differences.

The two teams who are travelling over are not going to be the most recognisable to UK fans.  In terms of pure fan numbers, the Nets have 6k UK fans on their page whilst the Hawks have only 2k.  Some way behind when it comes to fans and the amount of conversation enjoyed by the likes of Miami Heat and LA Lakers.

A deeper look at the teams and the UK series will be on here tomorrow.  But for now here is the great infographic put together by Ash Read and the guys at We Play.  You should also check out the full #NBAUKreport released by We Play recently.

NBA UK Infographic

About author

Daniel McLaren
Daniel McLaren 681 posts

Dan McLaren launched Digital Sport (formerly UK Sports Network) back in January 2010 and has worked in the digisport industry with adidas, We Are Social, Copa90 and Pulse amongst others. He's now a freelance social media guy living in the East Midlands and podcast host with the Digital Sport podcast on Audioboom, iTunes and Stitcher Radio.

You might also like

Man City reveal their attempts to use new Google Posts feature

Manchester City are a football club who always seem to be at the forefront of digital innovation: always testing out emerging technologies or new trends to see if they might

Latest 0 Comments

IOC partners with Intel, swapping fries for chips

Only days after parting company with partner McDonald’s the International Olympic Committee has, quite literally, swapped fries for chips, teaming up with Intel in a partnership due to run until

NBA star’s Instagram gaffe makes everyone cringe

So, how about that local sports team? When you’re a top young basketball star signing for a new club, a social media post expressing excitement is surely the best policy.