NBA and Google team up to bring fans Google Hangouts live during the NBA Draft

With the NBA season over, ending in dramatic fashion as underdogs San Antonio Spurs overcame LeBron James’ Miami Heat to take the NBA Championship in Game 5 of the NBA Finals, attention turns for every basketball fan to the NBA Draft.

Considered to be the most exciting draft since 1984, the year that the NBA welcomed Michael Jordan, Charles Barkley, John Stockton and first-pick Hakeem Olajuwon, 2014 is set to bring future legends into the league. To capitalise on this, the NBA are giving greater access to their fans, allowing them the opportunity to speak live with the top draft picks using Google+ Hangouts just moments after the players have been selected.

Giving fans exclusive access to some of the most exciting draft prospects in years – for basketball fans: Andrew Wiggins, Jabari Parker, Dante Exum, Aaron Gordon and Marcus Smart to name a few –is another step in showcasing the leading digital innovation of the NBA. Fans who hope to have their questions answered by one of the draft prospects can use #NBADraftCash.

As the NBA continues to extend their fan base worldwide, as shown by their Global Games programme which sees NBA teams play regular season games around the world as well as playing against local teams in each region, digital appears to be a vital component in their geographical expansion.

For UK fans, the chance of having a Hangout with your favourite new NBA players might be a little ambitious considering the time difference between Brooklyn and England, but can stay up to date with all things NBA and the Draft at @NBAUK and www.facebook.com/NBAUK.

 

About author

Daniel McLaren
Daniel McLaren 820 posts

Dan is the Founder & CEO of Digital Sport. Can be found at sports industry events and heard every week on the Digital Sport Insider podcast. @DanielMcLaren

You might also like

SPORTEL 2021: Day One Recap

This year’s prestigious SPORTEL convention kicked off in sunny Monaco today, welcoming a host of familiar faces as well as plenty of new ones. Doors opened at 8:30am with businesses

Six Founding Riders Set To Bring The Vision Of The UCI Track Champions League To Life

Olympic Champions, UCI World Champions and World Record holders join the new track cycling competition debuting in November 2021 The UCI Track Champions League is delighted to announce that six

Sports related spending to soar this summer as pre-pandemic life resumes

New insights from eBay Ads UK reveal the potential for brands to engage with an excited but nervous nation as sports events get back on track  As pubs and indoor