Mercedes Provides RFID Facebook Checkins at PGA Championship

Article taken from www.mashable.com (but its still interesting!)…..

Mercedes is the latest automaker — and likely the only one in the U.S. — to experiment with computer- and smartphone-less Facebook checkins via RFID.

The carmaker has set up 10 kiosks at the PGA Championship in Atlanta. Some 25,000 people have also been given VIP passes with RFID chips embedded in them. Those attendees can go on an iPad at the event and register — a process that takes under a minute — to use the passes to check in at the kiosks and Like any of the Mercedes cars at the event. They can also take pictures at the kiosks (which have built-in cameras) and check in via Facebook Places.

The idea of using RFID to enable Facebook checkins is fairly new, especially in the U.S. A forerunner of the technique was Coca-Cola, which ran a program at its amusement park in Israel last summer, letting park attendees check in and Like attractions using an RFID-enabled wristband. Automaker Renault also unveiled Facebook kiosks at the Amsterdam Motor Show in April. More recently, a hotel in Ibiza, the Ushuaïa Ibiza Beach Hotel, offered guests the ability to check in, Like things and upload photos at various kiosks on the hotel grounds.

A video below shows how the technology Mercedes is using, from ODIN Technologies, works in practice.

 

About author

Daniel McLaren
Daniel McLaren 694 posts

Dan McLaren launched Digital Sport (formerly UK Sports Network) back in January 2010 and has worked in the digisport industry with adidas, We Are Social, Copa90 and Pulse amongst others. He's now a freelance social media guy living in the East Midlands and podcast host with the Digital Sport podcast on Audioboom, iTunes and Stitcher Radio.

You might also like

Matchday lineup announcements: A goldmine of value for both sponsors and clubs?

As consumer insights company Nielsen pointed out last week, football clubs produce quite a lot of content for their fans to consume. Especially on social media, this is the sort

Opinion 0 Comments

Chelsea get creative with PAC-MAN Instagram Story for Spurs game

The football season has only just started and we’re already seeing clubs move on from creative/silly transfer announcements – though we still have more than a week left for more

Weekly Wrap: Goals, Sports Entertainment and more live sport on Twitter

Twitter’s recent moves to add as much live sport to their platform as possible took an interesting turn this weekend with the arrival of BT Sport’s Score programme, streamed live