Leeds Rhinos Twitter shirts campaign a success
Reigning Super League champions Leeds Rhinos have hailed their innovative marketing campaign which involved players replacing the names on their shirts with their Twitter handles as a massive success.
The club used the innovative campaign in their Super League match against Hull FC which was broadcast on Sky Sports last weekend and the club’s official Twitter account, @leedsrhinos, has since seen an increase of almost 400 followers.
Individual players have also seen a rapid rise in followers, with full back Zak Hardaker seeing massive boost of over 800 new followers over the weekend.
“We have been delighted by the reaction from fans across the globe,” said Phil Daly, Media & PR Manager at Leeds Rhinos.
“We have had feedback from Ireland, America, Australia, New Zealand and Germany as well as here in the UK and from people who normally have no interest in Rugby League at all.
“The increase in followers has been good but more importantly has been the awareness the campaign has raised about the Rhinos. There was a high level interest in the media, including non-sport sources such as BBC Radio Four’s flagship Today programme.”
Zak Hardaker added, “It has been great. All weekend I was getting new followers and they just keep on coming.”
“I love being on Twitter because it gives you a chance to speak to fans and give them an insight into how our week is going. It is not long ago that I was stood in the stands watching my heroes and if I could have been in touch with them via Twitter, I would have definitely done that so it is nice that I can do that now as a player.”
You might also like
Today, the French professional football league, the LFP, set out its strategy for expanding its brand and competing with its rivals around the world. Across Europe, football leagues are progressing
“Alexa, open Arsenal!” As Amazon’s Echo, the wireless speaker which connects you to your home entertainment systems from across the room, becomes more and more widespread, we’ll see its use
Sunday night sees the two biggest football clubs take to the field in one of the biggest rivalries sport has to offer, Spanish football’s big one. Barcelona v Real Madrid.