South by Southwest (SXSW) brings together the interactive, music and film industries enabling the industry leaders across the globe to meet, connect and exchange ideas. The UK’s Department for International Trade will be hosting the Great Britain House where Laduma has been chosen to demo their state of the art 3D 360° Virtual Reality content, alongside other selected leading British tech companies.

Attendees of SXSW will be treated to a VR experience like no other as they are transported to the red carpet of the Film is Great reception in Hollywood. The 360° 3D experience filmed by Laduma during the weekend of the Oscars®, gives unique, up close access to Academy Award nominated Brits, and other guests including the evening’s A-list entertainment, multi-award winning performer Jessie J. 

“The Great Britain House at SXSW is a chance for the UK to showcase the very best of British tech, innovation and entrepreneurship to a global audience” said Dan Rutstein, Regional Director for West And Central USA at Department for International Trade. “We are proud that Laduma is one of those companies we can shine a spotlight on – their imagination and innovation in VR is exactly the sort of Best of British we want the world to see.”