Laduma creates ground-breaking VR to reveal BT Sport Industry Awards official shortlist
Laduma’s Virtual Reality technology will be at the heart of this year’s BT Sport Industry Awards as the Official Shortlist is set to be revealed in a way never seen before. Each of those shortlisted in 15 categories will experience a bespoke and immersive piece of VR on a custom, branded cardboard VR headset.
“We’ve seen some fantastic use of VR within the sport industry over the course of the past year,” said Alex Coulson, Executive Director, Sport Industry Group. “Some of the best examples have been created by Laduma, and that made it an easy decision to not only incorporate Virtual Reality into today’s announcement, but to partner with one of the very best companies in the business.”
Laduma, an international virtual reality content company, has created content for the Wimbledon Tennis Championships, NFL teams such as the Denver Broncos and the Jacksonville Jaguars, as well as the LA Galaxy over the past few months. This latest partnership with the BT Sport Industry Awards is the chance to showcase VR to even more top brands.
“We are proud of the work we have done with some of the biggest names in world sport over the past 12 months,” said Laduma CEO Ben Smith. “We know all about the hard work that goes on behind the scenes and the recognition that that deserves. So we jumped at the chance to create an experience that helps to celebrate that endeavour and creativity. We are excited to be able to bring our 3D 360° VR to help create a truly memorable announcement for the most important and influential awards in the business.”
The 2017 BT Sport Industry Awards will take place on April 27 at Battersea Evolution in London.
Laduma is the game-changing virtual reality content company that solves real brand challenges through unique virtual experiences. We provide commercial solutions and brand engagement through the power of visual storytelling. With offices in the UK, US and South Africa we create unique cinematic 3D 360° VR content for iconic global brands to tell their stories like never before.
You might also like
Golf Canada has partnered with with leading fan engagement company Stadium Digital to relaunch GolfCanada.ca, home of the national governing body of Canadian golf. The new platform includes the introduction
Football punditry app Yakatak launched globally on March 28th, introducing a social media platform for football fans to share live reactions during football matches. Yakatak features live updates in real-time
Interview with Grabyo CEO Gareth Capon on their new product announcement, livestreaming and New York
Grabyo, the leading social video platform, today announced the launch of Cloud Producer – a browser-based production suite for professional-quality live streams. Cloud Producer eliminates the need for costly broadcast