Juventus creates new fan app with access to highlights and bespoke content

There seems to be a new trend emerging among football clubs. Over the last few weeks, both Manchester United and Bayern Munich have launched new apps, creating on-demand video accessible to fans via a subscription model.

That trend has increased further, with Italian giants Juventus the latest club to create a new service for their fans worldwide.

The Juventus Pass is available on desktop, tablet and mobile, and in monthly and annual subscriptions. It will give fans access to full match reruns and highlights as well as multi-camera angles to replay goals and chances. It will also allow fans to watch Champions League, as well as Serie A, highlights, which will be available from midnight on the night of the game.

Although nothing compares to actual live sport, clubs are increasingly harnessing the power of the on-demand habits of consumers. Football fans thirst for news about their club, and providing match highlights along with interviews, behind the scenes videos and clips from training are big winners amongst fans. The ability to watch anywhere and anytime is hugely important. So a one-stop shop for highlights, reaction, analysis and behind-the-scenes content is surely an exciting pros

According to Juventus’ website, the Juventus Pass will offer, “black and white videos from classic highlights of the best games from the past, individual channels for your favourite stars, behind the scenes footage, just for kids content and much, much more.”

It’s a treasure trove of content, and provides something for every type of fan. In fact, you don’t really need to be a Juventus fan to get excited about full match reruns or classic highlights. And perhaps that’s a calculation these clubs are making: by creating a platform that holds interest for every football fan within the digital space, you might gain more fans from around the world in the process.

About author

Chris McMullan
Chris McMullan 176 posts

Chris is a sports journalist and a regular contributor to Digital Sport - follow him on Twitter @CJMcMullan91

You might also like

Opinion 0 Comments

Why influencer football teams will change the face of football entertainment

This is a guest post by Jamie Searle, Director of Enterprise Partnerships at Brave Bison A new economy is emerging in football, capitalising on the huge volume of football online

Nissan to give fans a chance to experience the Champions League final with Tottenham legend Ginola

As the finale of most of Europe’s biggest football leagues has already taken place, the calendar has magically cleared. The end of the season is a busy time as titles

Latest 0 Comments

Why aren’t more sports teams using Facebook instant articles?

This is a guest post by Danis Roberts, Digital Content Manager at Harlequins. When scrolling through Facebook on your phone have you started to see that small lighting bolt icon appear