Marmalade on Toast is a small, creative digital agency, based in Winchester. They’re passionate about all things creative and love sport. In 2012 they decided to run our own studio sweepstake for the European Championships, so created their very own web version, rather than cutting out bits of paper! The result was a simple, but effective website: http://euro2012.marmaladeontoast.co.uk/

It was released to the public, and was picked up by a number of users. When the World Cup came up this year, they realised they needed to update the website, and decided to create something truly unique. Hence Shuffl was born. Its designed to work across multiple devices, with groups of friends or colleagues, as you can see below.

With the new app, they wanted to retain the simplicity of the initial idea, but add in a twist. They looked at the way people engage with sports today, and as many people would be connecting via mobile or tablet devices, they realised they had an opportunity to create a cross-platform, cross-device app, with a fun, gaming element.

The idea of Panini stickers was an inspiration, and so they started on mobile, creating simple, graphic ‘cards’ for each team, and then devised a mechanism (the ‘shuffl’) to allow users to flip the cards across each others screens, almost like a roulette wheel. Once they’d tested the app on a few users, they knew it would be much more engaging than a simple sweepstake team selector.

The app launched on 20th May, using social media and email contacts from the original Euro sweepstake. The app has been widely picked up, with over 1000 users signing up within 3 weeks.

Games are stored, tweeted and shared, so that everyone knows just who has who in the World Cup sweepstakes. They’re hoping to take the app further, adapting it with unique designs for all major sporting events such as Wimbledon, the Rugby World Cup, Euro 2016 and beyond. Co-founder of Marmalade on Toast is Simon Harmer;

“Every time I play Shuffl with friends or colleagues, they love it. Its very addictive – my 6-aside team has so far racked up 4 different sweepstakes! I’ve only managed to pick up France and Italy so far, so I’m pushing for another one! The joy is watching the teams spin past on the devices, and waiting to see where Brazil or Spain drop in!”

Good luck to them! Give it a try and run your office sweepstake from http://justshuffl.com