Interview with Neil Smythe, former Head of Sport at Shotglass/Fremantle Media

This week’s podcast guest is Neil Smythe. He has a background steeped in football video production with the likes of Soccer AM, Copa90 and The Football Republic on his CV.

He was the first production hire at Copa90 as it launched as one of the YouTube Originals channels. Having to decipher a content and audience development strategy from scratch. He then moved onto Fremantle Media to expand upon FullTime Devils and launch a series of club channels, and then the main Football Republic channel.

We discussed a number of topics that he’s passionate about, including his recent article “In defense of football’s fan channels“. He expanded upon how football fan channels have evolved and how they have come across in some recent articles, especially with the Gary Neville/Arsenal Fan TV clash. He counters a lot of this through his experiences in the field.

We also cover Facebook Live, the blurring of lines of who are actually broadcasters and what the ‘platforms’ roles in this actually is. There’s some great lessons for anyone working with social video and looking to grow audiences through this strategy.


About author

Daniel McLaren
Daniel McLaren 693 posts

Dan McLaren launched Digital Sport (formerly UK Sports Network) back in January 2010 and has worked in the digisport industry with adidas, We Are Social, Copa90 and Pulse amongst others. He's now a freelance social media guy living in the East Midlands and podcast host with the Digital Sport podcast on Audioboom, iTunes and Stitcher Radio.

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