Grabyo, the leading social video platform, today announced the launch of Cloud Producer – a browser-based production suite for professional-quality live streams. Cloud Producer eliminates the need for costly broadcast systems and hardware, giving video creators limitless capacity for delivering high-end, interactive live shows across social channels such as Facebook Live.

“Rights owners and publishers want to reduce their dependency on costly broadcast production teams and hardware,” said Gareth Capon, CEO at Grabyo. “By launching Cloud Producer, we’re now giving content owners a versatile, digital platform for all their social video editing, distribution and live stream production needs.”

To hear more about the launch of this new product, and generally hear Gareth’s views on live streaming, listen to the podcast below. Gareth also discusses getting onto the Tech City Upscale programme, expanding into the United States and hiring sports and entertainment executive Mike Kelley as President of the Americas.

The company has already started to partner with several, prominent rights owners in the US, including BeIN Sports and Universal Music Group. Its premier client roster already includes La Liga, the English Premier League, BT Sport, Real Madrid CF, Wimbledon and Formula E Racing.

Tune into the podcast below…