Interview with Catapult Sports Global Head of Marketing, Simon Banoub

On the latest Digital Sport podcast, Dan managed to catch up with Simon Banoub in central London. Simon is currently 5 months into his role as Global Head of Marketing at Catapult Sports. One of the leading companies of wearable technology solutions in elite sports.

Prior to this Simon is probably best known for his time at Opta Sports where he headed up the marketing and helped introduce @OptaJoe into the world. A tactic he describes as B2B2C marketing where they created a public profile, provided great stats and info to football fans. With the ultimate aim of attracting business clients, something that proved to be a great success.

In 2014 Opta was bought by Perform Group, a global company that touches so many areas within sport these days. Simon took on the Director of Marketing role there, expanding his remit and taking on a number of lessons that only come with being within a massive company.

A fascinating chat with lots of useful advice and great stories from his career.

About author

Daniel McLaren
Daniel McLaren 685 posts

Dan McLaren launched Digital Sport (formerly UK Sports Network) back in January 2010 and has worked in the digisport industry with adidas, We Are Social, Copa90 and Pulse amongst others. He's now a freelance social media guy living in the East Midlands and podcast host with the Digital Sport podcast on Audioboom, iTunes and Stitcher Radio.

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