Interview: Rina Rasolofoniaina, Digital Content Manager at FIBA

Rina is Digital Content Manager at basketball’s international governing body based in Switzerland, FIBA. His story starts in Grenoble in the south of France with a masters degree and radio show, before moving to Paris to kick start his basketball career.

He gives some great pointers as to how his varied career at the start with video production, radio/podcasting and digital helping in landing his dream role as a basketball fan.

We also spoke about his role in bringing a quite complicated social media landscape together in 2013, when they had multi region and event accounts scattered around the world. Now they are centralised and much more coordinated.

In 2016 FIBA live streamed for free 97 days worth of games, mostly at youth level. Helping serve fans the content that wasn’t available on traditional broadcast channels. He provides insight into why they took this approach and how it will provide value going forward.

Listen to the full interview below…


You can get in touch with Rina at @RinaAnthony on Twitter and Instagram or find him on LinkedIn.

If you enjoy this podcast then do leave a rating/review or get in touch with me at or @DanielMcLaren

About author

Daniel McLaren
Daniel McLaren 693 posts

Dan McLaren launched Digital Sport (formerly UK Sports Network) back in January 2010 and has worked in the digisport industry with adidas, We Are Social, Copa90 and Pulse amongst others. He's now a freelance social media guy living in the East Midlands and podcast host with the Digital Sport podcast on Audioboom, iTunes and Stitcher Radio.

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