Interview: Digital Director of Sky Sports & Sky News, David Gibbs, on why recent low football viewership needs to be taken into context, Whistle Sports + innovation

David is a senior executive with almost 20 years experience within digital. He’s been at Sky since 1998, aside from brief stints at TEAMtalk Media and Coral, and has risen through Sales , Commercial Manager, Business Development Manager, Director of Mobile Apps and Services and then in 2012 to Digital Director for Sky Sports.

In this chat (over Skype hence the differing sounds) we went through a number of topics including;
– What his role encompasses at Sky
– Why the recent reports of viewership decline in football need to be taken in context with Olympics, types of games and differing viewing habits (numbers didn’t include Sky Go or NOW TV)
– Their investments in the likes of Whistle Sports and GINX TV
– How Whistle has helped relaunch Soccer AM to a new generation
– The lessons startups can learn when pitching in ideas/products to him at Sky
– Their work with Twitter on producing highlights for the Amplify product
– Developing branded content with Ronaldo and Nike
– How they stay relevant and keep innovating
– Sky’s relationship now with social platforms and how to keep them balanced as they look to the future

If you enjoy the podcast then do leave a comment, rating or review. You can find us on Audioboom, iTunes and Stitcher Radio plus of course here at www.DigitalSport.co

About author

Daniel McLaren
Daniel McLaren 674 posts

Dan McLaren launched Digital Sport (formerly UK Sports Network) back in January 2010 and has worked in the digisport industry with adidas, We Are Social, Copa90 and Pulse amongst others. He's now a freelance social media guy living in the East Midlands and podcast host with the Digital Sport podcast on Audioboom, iTunes and Stitcher Radio.

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