Interview: Alex Trickett, Global Sports Chair & Head of UK Sport at Twitter

Alex has what, for many, would be a dream job, working with clubs, brands and athletes on Twitter best practice and strategy around some of the biggest event in the sporting world. This summer alone saw him involved in the Olympic Games in Rio and the UEFA European Championships in France.

For others it be a tough proposition with the company being in the news constantly with buyout rumours and most of the coverage has not been in the most positive light.

I got the chance to sit down with Alex for half an hour to discuss his time at Twitter as well as the path that led him up to this point. His start in journalism, going to the BBC via the metallics industry, launching BBC Sport on social media during 2007 Rugby World Cup, getting into trouble with the Dutch federation over missing athlete Fanny Blankers-Koen from a London tube map and then finally onto heading up the sports team at Twitter UK.

Alex’s is an interesting story and we could have talked for much longer about several of the areas we touched upon. Give it a listen and I’m sure you will enjoy our chat.

You can find Alex on @AlexTrickett and on LinkedIn.

Always grateful if you can give us a follow, leave a review/rating and generally spread the good word!

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About author

Daniel McLaren
Daniel McLaren 694 posts

Dan McLaren launched Digital Sport (formerly UK Sports Network) back in January 2010 and has worked in the digisport industry with adidas, We Are Social, Copa90 and Pulse amongst others. He's now a freelance social media guy living in the East Midlands and podcast host with the Digital Sport podcast on Audioboom, iTunes and Stitcher Radio.

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