Later on today I’m going to be chatting Formula 1 and social media with some of the teams involved.  Thanks to an invite from Vivacity, I’ll be joining in with a Google Hangout (my first) at 3pm UK.

The half hour show, which I’m sure will go on for longer, will cover a range of points within the topic.  Building a tribe is the next step on from the straightforward building of an audience.  We can all go out and take out a Facebook advert and run competitions  to boost our numbers, but when it comes to building a tribe we’re talking about dedicated fans.

It will be interesting to see if this comes up.  If the difference between and audience and a ‘tribe’ is acknowledged.

We’ll be looking talking about examples of F1 teams successfully using social media, what they did and how.  Why social media is crucial for activating sponsorship programmes and what other commercial benefits it offers.  Finally we’ll cover the landscape for 2014 in terms of trends and platforms.  Will anyone be using Snapchat?

It will be interesting to hear what comes out of the session.  If you have any thoughts/questions between now and when we go ‘on air’ then leave on comment below or tweet me at @DanielMcLaren.  You can follow the conversation as it happens on;