Google+ & Manchester United – The Front Row Story
We covered recently the initiative between Manchester United and Google called The Front Row (or #MUFrontRow). The idea being that a select group of super-fans from around the world would be chosen to be “at” the stadium for the Liverpool game.
This was definitely a first as it utilised the digital advertising boards on the pitchside. Allowing those in the Hangout to feel part of the stadium and for everyone in the stadium and watching on TV to see them.
It’s a great idea that really brings fans to the centre of the campaign, and the club. Pity that the performance on the pitch didn’t match the one off it as United slumped to a 0-3 defeat to one of their greatest rivals and sink them into even more trouble.
To finish off the campaign, the club have put together this very well shot video. It hero’s those fans involved and shows how it looked on the pitchside boards as the players lined up on the pitch. A really interested idea from Man United, hopefully we’ll see more as the months go by from their digital team.
[youtube]http://youtu.be/eCXA1_h8Dec[/youtube]
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