Google+ & Manchester United – The Front Row Story

We covered recently the initiative between Manchester United and Google called The Front Row (or #MUFrontRow).  The idea being that a select group of super-fans from around the world would be chosen to be “at” the stadium for the Liverpool game.

This was definitely a first as it utilised the digital advertising boards on the pitchside.  Allowing those in the Hangout to feel part of the stadium and for everyone in the stadium and watching on TV to see them.

It’s a great idea that really brings fans to the centre of the campaign, and the club. Pity that the performance on the pitch didn’t match the one off it as United slumped to a 0-3 defeat to one of their greatest rivals and sink them into even more trouble.

To finish off the campaign, the club have put together this very well shot video. It hero’s those fans involved and shows how it looked on the pitchside boards as the players lined up on the pitch.  A really interested idea from Man United, hopefully we’ll see more as the months go by from their digital team.

[youtube]http://youtu.be/eCXA1_h8Dec[/youtube]

 

About author

Daniel McLaren
Daniel McLaren 820 posts

Dan is the Founder & CEO of Digital Sport. Can be found at sports industry events and heard every week on the Digital Sport Insider podcast. @DanielMcLaren

You might also like

SPORTEL 2021: Day One Recap

This year’s prestigious SPORTEL convention kicked off in sunny Monaco today, welcoming a host of familiar faces as well as plenty of new ones. Doors opened at 8:30am with businesses

Six Founding Riders Set To Bring The Vision Of The UCI Track Champions League To Life

Olympic Champions, UCI World Champions and World Record holders join the new track cycling competition debuting in November 2021 The UCI Track Champions League is delighted to announce that six

Sports related spending to soar this summer as pre-pandemic life resumes

New insights from eBay Ads UK reveal the potential for brands to engage with an excited but nervous nation as sports events get back on track  As pubs and indoor