Every year, the great British institution of Gumball3000 turns 3,000 miles of public roads into an international rally course.  The event pits around 120 of the most eye-catching and/or head-turning cars against one another in the ultimate road trip adventure.  This year, Berkshire-based digital agency, Rawnet, have unleashed their passion in designing and developing the official website to the point where you can almost catch the whiff of petrol in the air.

As the Official Digital Partner, they were keen to apply their digital savvy to create a compelling online meeting place for all the participating Gumballers, as well as the hundreds of thousands of fans worldwide.  Among the more high-profile entrants in this special 15^th anniversary rally are David “The Hoff” Hasselhoff, musician and actress, Eve, skateboarding legend, Tony Hawk, bands Cypress Hill and Nero, rapper, actor and TV host, Xzibit and Formula One Driver, Kimi Raikkonen, to name but a handful.

Rawnet are helping everyone to track the Gumballers’ progress en route from Copenhagen to Monaco with their Interactive Live Map.   Gumballers simply capture a picture on their phone, then tweet the photo adding the hashtag #rawnet.  By enabling Location Services on their mobile devices, they can share moments and memories from the rally on the Live Tweet map in mere seconds.  It’s a great way for Gumballers to update all of their followers, fans and fellow drivers on their position while effortlessly creating their own photo blog throughout the event.  Whoever takes the picture that best captures the ‘Spirit of Gumball’ will win a Nikon D5100 along with a signed copy of the winning picture from founder, Maximillion Cooper.

As part of the new website, Rawnet have also built Gumball an interactive Entry Grid for 2013 that allows fans and Gumballers alike to get their favourite team on pole position for the starting grid in Copenhagen by raising money for the Gumball3000 Foundation.  The team that raises the highest amount as of Sunday 19^th May will be leaving Copenhagen first under the chequered flag.

The Gumball3000 Foundation is a non-profit charitable trust that has been established to benefit underprivileged youth through Education, Infrastructure and Environmental projects.

Show your support by donating today as all monies raised will go to this fantastic cause. Just choose your favourite team and click the donate button.  The total raised so far is £49,789 with Team 86 from Italy in the lead www.gumball3000.com/rally/entry_grid

So, get involved and experience a taste of the action at www.rawnet.com/gumball3000 from Sunday 19^th May 2013 where the adventure begins in Copenhagen.  Accompany us on a journey that winds through Stockholm, Helsinki, St.Petersburg, Riga, Warsaw and Vienna before rocking up in Monaco just in time for the Formula 1 Grand Prix on Sunday 26^th May.