Folk2Folk and The Rugby Pod are set to collaborate for the RBS Six Nations, through sports marketing agency Dark Horses.

‘The Rugby Pod’ is one of the most listened to sports podcasts in the UK. The concept of the Pod is a pub chat, but with added insight and behind-the-scenes stories from two rugby professionals who have played the game professionally and internationally.

The panel comprises of Jim Hamilton, Andy Goode and host Alex Rowe. It also includes weekly guests from professional players to coaches, referees, fans and pundits.

Folk2Folk is the UK’s largest fully authorised P2P lending business specialising in secured business loans for rural businesses. It helps directly match businesses looking for finance with local investors. Since launching in 2013 it has helped introduce over £130m to UK businesses creating jobs, growth and improving local communities. It is different from other P2P platforms as it combines an online offering with traditional branches on the high street.

Mat Gazeley, Head of PR at Folk2Folk commented “As a growing business it is important to drive awareness of our service and what we can offer UK business owners and investors. We are excited to be sponsoring the Rugby Pod during the 6 Nations as we both share the same target audience. Our goal is to make Folk2Folk the first point of call when it comes to rural business owners looking for finance. We know Rugby tends to be the number one sport in rural communities across the UK and by working with Dark Horses they have been able to secure us the opportunity with the Rugby Pod helping us spread our message and raise our brand awareness with our target market.”

The deal was brokered by Dark Horses, the sports marketing agency launched last year in partnership with Lucky Generals.