One of the most anticipated games of each season played out on Saturday, the El Clasico in Spain between FC Barcelona and Real Madrid. With Real Madrid signing an agreement with Snapchat not long before the first meeting of the season that underlined the match-up, this time it was the Catalan club that looked to take the digital initiative, unveiling a collection of original social and digital content.

In conjunction with partners Beko, EA Sports, FC Barcelona sought to not only keep fans updated with the match but did so in one of the more creative ways that we’ve seen from a football club this season via three interesting activations.

Mosaic videos on Instagram 

Mosaics on Instagram have been used by brands and organisations in order to create big and artistic visuals. In partnership with its sponsor Beko, the club launched one of the first mosaic video patterns on Instagram featuring animated FC Barcelona players. Unveiled the day before the game, the animation promoted the event showing off characteristics of each player (celebrations, skills, ways of playing etc).

A Synergy, Beko and FCB first. Our animations have taken over Barcelona's Instagram feed as a mosaic. #Digisport pic.twitter.com/CTt41ESyFb

— Christian Baker (@ChristianBaker0) April 1, 2016

It’s nearly #Time2Play with @Beko before #ElClásico. Will we be celebrating tomorrow? Follow @Beko for more #Time2Play photos in the build up to #ElClasico #FCB #FCBarcelona És #Time2Play amb @Beko abans de #ElClásico. Estarem de celebració demà? Segueix @Beko per veure més imatges #Time2Play de camí a #ElClásico #FCB #FCBarcelona Es #Time2Play con @Beko antes de #ElClásico. ¿Estaremos de celebración mañana? Sigue a @Beko para ver más imágenes #Time2Play de camino a #ElClásico #FCB #FCBarcelona

A video posted by FC Barcelona (@fcbarcelona) on Apr 1, 2016 at 12:34am PDT

A 360-degree video to watch players’ enter the stadium

Following Johan Cruyff’s death earlier in March, FC Barcelona paid tribute to its former player and manager, unveiling a huge mosaic in the stadium during the players’ entrance. The moment was shared at half-time in a 360-degree video on the club’s Facebook page with viewers immersed in the Camp Nou atmosphere. The video has received more than 1 million views in three days.