There are a few certainties in life: death, taxes, and an unending release cycle of Snapchat clones. Last week, Facebook unveiled its latest attempt in the form of Flash, less than a year after shutting down its Slingshot app and three months after its subsidiary Instagram released a Stories feature. But with a so-far exclusive release in Brazil over Android and a download size less than 25MB, Facebook appears to have learned from its previous efforts and is targeting emerging markets with Flash’s release. The app also brings a new opportunity for sports teams that have become adept at driving fan engagement through Snapchat, as they can now uncover whole new global audiences.

Snapchat has already proven to be a prevailing tool for fan interaction among leading sports teams. 15 clubs in the Premier League operate accounts, and they are joined by a number of major clubs such as Juventus, Bayern Munich, Barcelona, Real Madrid and PSG. Sports teams in the United States have been especially vigilant in establishing presences on Snapchat. All 20 MLS teams have a Snapchat account, in addition to an official MLS account for the league itself. The NFL operates in kind. The NBA also has an official league Snapchat account, and every single team operates their own account except for the Orlando Magic.

These efforts are for good reason. North America and Western Europe have extremely high rates of Snapchat penetration, especially among teens and users 18-34. Ireland leads the globe with over half its teenager using Snapchat per GlobalWebIndex, and Statista reports that over 40 percent of teens in Sweden, Belgium, Canada and the United Kingdom are active users. In the United States, Snapchat claims that 41% of all 18-34 year olds will use the app daily, and Mediakix estimates that that the app is used by 60% of American smartphone owners.

For all of these achievements, Snapchat has failed to dent the Brazilian market with the same success as in these countries. As of the fourth quarter of 2015, Statista reports that only 9 percent of the population of Brazil are Snapchat users, making it the ninth most used social network portal, just ranking above Pinterest. Facebook leads in app penetration, with a user base of 31 percent of the population.

It then makes sense for Facebook to capitalize on Snapchat’s weak presence in Brazil with an app of their own, drawing on the platform’s already massive user base in the country. While Facebook’s previous emulations in Poke and Slingshot have been unpopular and failed, Flash has been purposefully tailored to emerging markets that face sparse wifi and slow broadband speeds.

Cloud service provider Akamai’s 2015 Q1 State of the Internet report found that Brazil posts some of the lowest mobile internet speeds across the globe. The 24 countries surveyed in Europe all operate faster mobile internet than Brazil, many at rates two to four times faster. Brazil has the second slowest mobile internet among the eight South American countries surveyed and four North American, with only Argentina posting speeds marginally slower.

Flash thus holds a big advantage in attempting to penetrate the Brazilian app market. The less than 25MB download can withstand the country’s mobile broadband, an appealing offering among the span of social media applications. Snapchat’s Android app is over 75MB, a painfully slow download by comparison. In a race of download speeds, users will drift to the app that arrives first.

Sports teams have become well versed in Snapchat engagement, and they should transition these skills to capitalize on Flash’s emergence. Southampton’s former Digital Communications Manager Jim Lucas said just prior to the 2015-16 Premier League season that the club had a match day Snapchat engagement of 33 percent, which he described as “incredible, especially when compared with what we can expect from the ’traditional’ channels like Twitter, Facebook and Instagram.” This level of engagement can now be rapidly improved by way of engaging Brazilian audiences that are still untouched by Snapchat’s reach.

With Flash, Facebook has pioneered a new route into emerging digital user markets, and sports teams seeking fan engagement would be wise to follow.