FA Women’s Super League Launch their Digital Ambassadors Programme

The FA WSL have just announced the launch of their new digital initiative.  It’s great to see the hard work of Leigh Moore, someone I have followed for a while and was lucky enough to meet the other week.  Here is what he has been up to…

Fans of the FA Women’s Super League are to be given a unique insight into the lives of their favourite players with the launch of the new FA WSL digital player ambassador programme.

The eight FA WSL teams have each selected a player to be the digital face of their club in what the league hopes will continue its offer to be one of the most interactive in football.

Leigh said the programme was aimed at giving fans unrivaled access to players:

“The league launched with an ambition to give our fans a different type of experience and social media gives us the opportunity to really bring fans and players closer together.

Whilst football fan pages are commonly used, Moore believes having a player-led approach across all teams will add something different to the WSL offer.

“There are plenty of fan pages on facebook but we wanted to give our players the lead on this, so they will be running their pages and creating all the content themselves.

“They will be giving fans a glimpse at what they get up to on and off the pitch which hopefully can inspire the next generation of top women’s footballers.”

As a part of the programme the eight players will also wear their twitter names on the sleeve of their shirts.

He continues: “The players have done a brilliant job of building a good relationship with their fans via twitter.

You only have to look across the game to see what a big part twitter is playing in the day to day business of football and we see it as a crucial part of what we are doing.

In the WSL you can get close enough to the action to see exactly what players have on their shirts, so we wanted to make use of this to further promote the players and the digital accessibility of the league.”

Here are the ambassadors and their Facebook pages…












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Daniel McLaren
Daniel McLaren 631 posts

Dan launched Digital Sport back in 2010 as one of the first social media & sport blogs and is Founder & Managing Director of social video agency CASTdigital. Connect with me on LinkedIn or Twitter (@danielmclaren)

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