EVENT RECAP: Video, A Missed Opportunity For Sport?

Leading lights in video production, social media and sport descended upon Bar Kick, Shoreditch on Tuesday night to discuss the poser: “Video: Is it a missed opportunity for sport?”

After some grabbing of free drinks, introductions and reacquainting, the evening was kicked off by Dan McLaren who provided a brief overview to the evening. Setting up for a night of discussion around the opportunities for video across different platforms and with various objectives in mind.  We then enjoyed a quick intro from one of the sponsors, Stream UK.

Richard Welsh, Creative Director at Bigballs Films was the first to present as he introduced Bigballs and discussed their development as a partner with YouTube on the Copa90 channel. Richard spoke of the need for brands to be “agile” in the direction video content progresses; meaning companies can no longer think “year-by-year” about video, and must go granular and learn “minute-by-minute”. When producing content, brands must be willing to listen to audiences and adapt to the feedback received. He spoke of how Copa90 had used “Comments Below”, a show focused around discussions on football, to dictate the talking-points and content for the following week.

[youtube]http://youtu.be/qR2XLBjGp5Q[/youtube]

After Richard wrapped-up his presentation, there was plenty of food-for-thought to be discussed in a relative intermission before Pusher took to the stage to produce a live demonstration of reactive content and polling by asking the audience to vote on a choice of “Best Premier League goals of the season”. The demonstration was successful and was sure to provide onlookers with ideas about how the platform could be adapted for the needs of other, traditional broadcasting.

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After a bit more mingling, the evening was concluded with a star-studded panel featuring (left-right) Dan McLaren of Pulse/UKSN, Mark Coyle of BT Sport, Denis Crushell of YouTube and Tom Hines from the RFU.

[youtube]http://youtu.be/-MhlFYWxM7o[/youtube]

Questions for the panel were submitted from the audience and with the hashtag #UKSNvideo on Twitter. Much of the conversation revolved around the legalities of content ownership rights, second-screening opportunities and the value of user-generated content. Interestingly, the panel were unanimously agreed that the second-screen phase was going to be short-lived and that Smart TVs will soon integrate the second-screen onto one. Mark, being in an interesting position with BT Sport, strongly defended high-end production of video in an age of user-generated content.

For more detail in what happened on the night we have Storified all the tweets that used out hashtag, #UKSNvideo.  We’ll also be releasing video’s of the main presentation and panel session.  So stay tuned!

http://storify.com/UKSportsNetwork/uksn-event-video-a-missed-opportunity-for-sport#publicize

 

About author

Tom Kelk
Tom Kelk 25 posts

Tom Kelk is a tech/sport blogger and Account Manager at communications agency, Pitch. You can find him on Twitter (@TomKelk), LinkedIn and his blog (tomkelk.blogspot.com)

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