With football clubs like Real Madrid, FC Barcelona, Manchester City and Juventus paving a way forward in the ‘digisphere’, particularly in the 2015/2016 season, we’ve come to expect big things from clubs when it comes to fan engagement.

As the first weekend of the EUROs has come and gone, we’ve been given great insight into how international sides are facilitating interaction from the fans and getting them closer to the action. Some have been innovative, some have been strange and others have been very quirky.

With big rewards on offer for the country with the most digital support in the Eiffel Tower being lit in it’s colours, there is a lot on the line. Take a look at a selection below.

“Les Bleus” challenges French supporters

In partnership with the bank company Crédit Agricole, the French football team, accompanied by the French actor and humourist Maxime Musqua, have tested the involvement of supporters for the Euro in a series of episodes.

They have made three episodes so far, the first challenging the humorist’s football skills, the second testing supporters’ abilities to take a penalty and in this third episode, French players ask Maxime Musqua to test the voices of their supporters with famous chants.

Maxime then organises a battle of fans to sing “Les Bleus” to see who is the loudest and ‘most passionate’.

Les supporters de l'@equipedefrance sont-ils prêts à donner de la voix ?
=> Réponse avec @MaximeMusqua 😉#CôtéFoothttps://t.co/2mUZzpXTYj

— OnaTousunCôtéFoot ⚽️ (@tousuncotefoot) June 10, 2016

“Die Mannschaft” conducts French Q&As

Germany use a slightly different, more old school technique to get fans closer to players with their big stars answering questions about what they think is associated with French words. From expressing their feelings about the tournament to their favourite players, they manage to scratch a little deeper below the surface.

Tour de Français! "La Mannschaft" spricht französisch, irgendwie. Heute: @MustafiOfficial ➡️https://t.co/6IkNOrFpE8 pic.twitter.com/rbprKiePqD

— Die Mannschaft (@DFB_Team) June 8, 2016

Tour de Français! "La Mannschaft" spricht französisch, irgendwie. Heute: @Andre_Schuerrle ➡️https://t.co/SYNejTbndn pic.twitter.com/nBWqQiafUj

— Die Mannschaft (@DFB_Team) June 12, 2016

England go with movable gifs

In a digital feature that isn’t as new as it is simple, England have gone with movable gifs, placing more emphasis on the images and the content used. When fans roll over it with a mouse, it turns what looks like a simple image to a humourous or entertaining gif.

Keeping it simple England.

What's going on here, @vardy7? ???? #eng pic.twitter.com/3covPHtEQ2

— England (@England) June 12, 2016

???? Replay @DanielSturridge's excellent finish from today's training session over and over! #eng pic.twitter.com/9KgwM5zSmG

— England (@England) June 12, 2016

Italy shoots for the stars

Another team keeping it simple is Italy which is consistently reminding fans to tweet and retweet posts with the #BANDIERA and #ITA hashtags to win the daily race to light up the Eiffel Tower with its colours.

Not particularly imaginative, however it is simple and it’s an efficient engagement technique to engage with fans to support their national team. It also helps to show their social media power as you can see the number of retweets.

Tifosi #AZZURRI ???? abbiamo tempo fino alle h21 per retwittare la #BANDIERA #ITA e inondare #Twitter di tricolori! pic.twitter.com/RzH86zbQ8M

— Nazionale Italiana (@Vivo_Azzurro) June 13, 2016

Swedish stars turned into superheroes

In what must be one of the funnier digital activations from an international side, Sweden’s football team released a video on their Facebook page depicting three Swedish players Lindelöf, Guidetti & Hiljemark being transformed into superheroes.

They take off from their home stadium in Stockholm and each superhero visits Sweden’s three opponents at the tournament, Ireland, Italy and Belgium to damage an attraction in each respective country.

Undoubtedly one of the funniest ones is Super Guidetti using his strength to straighten up the Leaning Tower of Pisa.