England and Scotland fans go Head to Head in battle for Vauxhall ADAM

England and Scotland will meet on the football field for the first time in 14 years and Vauxhall, the lead sponsor of both nations, is celebrating the big game by giving fans the opportunity to win a brand new Vauxhall ADAM.

The England and Scotland Vauxhall ADAMs have been designed by the stars of the respective national teams in a series of fun football videos, which include England’s Wayne Rooney, Frank Lampard, Dean Sturridge, Sophie Bradley and Jill Scott and Scotland’s Robert Snodgrass, Barry Bannan and Gary Mackay-Steven.

The Auld enemy, who haven’t met since 1999, will lock horns again at Wembley on 14thAugust to celebrate the 150th anniversary of The Football Association and fans from both nations will get the chance to show how much they support their team during the build up to the clash.

Vauxhall are encouraging fans to send in their pictures of support for England and Scotland to their dedicated football website (www.vauxhallfootball.co.uk) with the best pictures being selected to form a St George’s cross and the Saltire on the brand new ADAMs.

Ten fans from each nation will then win tickets to the England versus Scotland game at Wembley with two fans going head to head in a penalty shoot out at half time on the pitch to determine who drives away with the new car.

Chris Hornbuckle, Head of Sponsorship at Vauxhall Motors, said;

“The return of the England versus Scotland fixture is something we are all very excited about and as lead sponsors of both nations we wanted to celebrate the game in style.  The competitive rivalry between the two nations is well known and we wanted to offer fans the chance to show their support for their nation and win a car designed by their heroes.  We are grateful to the players for taking part in the challenges and designing the ADAMs for their fans.  The competition activity will no doubt build up the anticipation for the game and we looking forward to seeing whether it will be England or Scotland driving away with an ADAM on the night of the game.”

They have put together a series of videos with England and Scotland players, challenging them to make changes to the cars.  But to make the change they need to complete a skills challenge first.  They are hosted by the enigmatic Chris Kamara!  Take a look below at a few of them in action.

In a good move by the brand they have enlisted the help of a recognised YouTube ‘star’ to help bootst awareness amongst football fans on the platform.  It’s a great way in which to boost viewer number and subscriber levels.  Here STR Skill School takes on the ADAM challenge;

[youtube]http://youtu.be/ysuLyHgh5Gw[/youtube]

[youtube]http://www.youtube.com/watch?v=Gm5D-LeBYR4&feature=share&list=PLX46QKK_Upry5VjFobxkKzm7BhQ1500Hl[/youtube]

[youtube]http://www.youtube.com/watch?v=tNJb-owpNE0&feature=c4-overview-vl&list=PLX46QKK_Upry5VjFobxkKzm7BhQ1500Hl[/youtube]

[youtube]http://www.youtube.com/watch?v=D098MiXsml0&list=PLX46QKK_Upry5VjFobxkKzm7BhQ1500Hl[/youtube]

[youtube]http://www.youtube.com/watch?v=uRBddabGzvQ&list=PLX46QKK_Upry5VjFobxkKzm7BhQ1500Hl[/youtube]

To enter the Design an ADAM competition go to www.vauxhallfootball.co.uk

 

About author

Daniel McLaren
Daniel McLaren 820 posts

Dan is the Founder & CEO of Digital Sport. Can be found at sports industry events and heard every week on the Digital Sport Insider podcast. @DanielMcLaren

You might also like

SPORTEL 2021: Day One Recap

This year’s prestigious SPORTEL convention kicked off in sunny Monaco today, welcoming a host of familiar faces as well as plenty of new ones. Doors opened at 8:30am with businesses

Six Founding Riders Set To Bring The Vision Of The UCI Track Champions League To Life

Olympic Champions, UCI World Champions and World Record holders join the new track cycling competition debuting in November 2021 The UCI Track Champions League is delighted to announce that six

Sports related spending to soar this summer as pre-pandemic life resumes

New insights from eBay Ads UK reveal the potential for brands to engage with an excited but nervous nation as sports events get back on track  As pubs and indoor