Copa90 and Bleacher Report to produce weekly Snapchat show

Digital football network Copa90 have partnered with Bleacher Report to produce a weekly football show on Snapchat.

James Grigg, director of global operations at Bleacher Report, said “by creating a weekly show exclusively on Snapchat, we’re developing a product that appeals to millennial football fans and through a platform they are frequenting to consume such content”. Speaking to The Guardian, Grigg and Copa90’s James Kirkham both emphasised the need to create high octane football content to engage with the fastest growing audience on social media.

Holler ridicules Liverpool, hours after becoming official sponsor

The watch brand has demonstrated how not to announce your official partnership with a Premier League club, by ridiculing their recent lack of league titles.

⌚ Watch this space – @HollerFC has become #LFC's Official Timing Partner! pic.twitter.com/R2oNtUgzmy

— Liverpool FC (@LFC) September 6, 2016

Hours after this announcement, the company decided to discuss Marcus Rashford’s performance during his England under 21 debut. But rather than focus on the Manchester striker’s achievements, Holler used them to reflect Liverpool’s failure.

LA Galaxy opt for style over substance

From music videos to masks, the variety of recent signing announcements on social media has been extraordinary. MLS legend Landon Donovan came out of retirement to rejoin LA Galaxy today, and the club proved it doesn’t always have to be so complex. The simplicity of the copy and the impact of the video make this my favourite digital content of the week:

He's back. pic.twitter.com/tOEduyVv7u

— LA Galaxy (@LAGalaxy) September 8, 2016

And finally, the Notre Dame Fighting Irish left Austin on Monday night as losers for the first time in college football history, after suffering a dramatic 47-50 defeat at the hands of the Texas Longhorns.

According to state’s favourite fast food chain, however, all was not lost:

Notre Dame can still get a win by stopping by Whataburger on the way out of Texas

— Whataburger® (@Whataburger) September 5, 2016

Well played, Whataburger. Well played.