Digital Sport’s Weekly Wash-up 6/05/2016

Juventus broadcast training session with live 360° video

Juventus continue to lead the way in digital engagement. They went crazy on social media after claiming their fifth Serie A title in a row and strive to find new ways to engage.

With Live 360 degree videos becoming a huge presence across platforms like YouTube and Facebook, Juventus are the latest team to launch a live 360 video feature, launching a VR training session on YouTube.

Puma introduce #CHOOSETRICKS to cricket 

Puma extended their #CHOOSETRICKS and Play Loud campaign to cricket, using brand ambassador Yuvraj Singh. The short spot follows the launch of the PUMA evoPOWER and PUMA evoSPEED pink and yellow coloured football boots.

Other Puma Cricket ambassadors include South African stars AB de Villiers and Faf du Pleases, as well as T20 specialist Mandeep Singh, who have all been promoting the new kit on Twitter during the Indian Premier League. Check out the video here:

The Olympics are coming to Snapchat

Snapchat has scored a deal with NBC to show highlights from the 2016 Olympics, the first time the U.S. network has agreed to share video of the games. Snapchat will set up a dedicated channel on the mobile app for the games in Rio De Janeiro.

BuzzFeed, in which NBC invested $200 million last year, will curate short clips and behind-the-scenes content into a Discover channel on the app for two weeks, while Snapchat creates daily “live stories” using content from NBC, athletes and sports fans at the scene.

NBC is also attempting to work out deals with social media giants Twitter and Facebook, though nothing has yet been made official.

Austalian pay-tv provider Foxtel signs historic deal with PL clubs

After losing the Premier League broadcast rights to Australian telecommunications company Optus, the country’s primary pay-tv provider Foxtel has sealed deals to exclusively televise Chelsea, Liverpool and Manchester United’s club channels.

Not wanting to miss out on any of the action from the world’s best football league, the end was proclaimed nigh for the TV network prior to the deals. But as part of some savvy negotiating, the network will also broadcast dedicated programming blocks from Arsenal, Manchester City and Tottenham Hotspur.

Foxtel Chief Executive Peter Tonagh said that it was a landmark day for the network.

“The addition of these dedicated new sports channels is a huge win for English football fans who subscribe to Foxtel. These channels, along with the recently announced beIN SPORTS channels, will be compulsory viewing for all fans of international football and will also complement the FOX SPORTS coverage of the local A-League competition.”

Football Soccer - Sunderland v Leicester City - Barclays Premier League - Stadium of Light - 10/4/16 Jamie Vardy celebrates after scoring the second goal for Leicester Reuters / Russell Cheyne Livepic EDITORIAL USE ONLY. No use with unauthorized audio, video, data, fixture lists, club/league logos or "live" services. Online in-match use limited to 45 images, no video emulation. No use in betting, games or single club/league/player publications. Please contact your account representative for further details.

Atlanta Hawks take different approach to social media coverage

The Atlanta Hawks gave up a record 18 3-pointers in the first half of Game 2 against the Cleveland Cavaliers in the NBA playoffs, becoming the first team in nearly 30 years to trail by at least 36 points at halftime of a playoff game.

The team’s official Twitter account dealt with the barrage the only way possible: with a heavy dose of self-deprecating humour:

Crying Michael Jordan got them over 30,000 retweets. So whilst the Hawks trailed on the scoreboard, they triumphed on social media.

About author

Toby Marriott
Toby Marriott 91 posts

Toby is an Account Executive at Snack Media and Editor of Digital Sport. Follow him on Twitter @TobyMarriott

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