Digital Sport’s Weekly Wash-up 6/05/2016
Juventus broadcast training session with live 360° video
Juventus continue to lead the way in digital engagement. They went crazy on social media after claiming their fifth Serie A title in a row and strive to find new ways to engage.
With Live 360 degree videos becoming a huge presence across platforms like YouTube and Facebook, Juventus are the latest team to launch a live 360 video feature, launching a VR training session on YouTube.
Puma introduce #CHOOSETRICKS to cricket
Puma extended their #CHOOSETRICKS and Play Loud campaign to cricket, using brand ambassador Yuvraj Singh. The short spot follows the launch of the PUMA evoPOWER and PUMA evoSPEED pink and yellow coloured football boots.
Other Puma Cricket ambassadors include South African stars AB de Villiers and Faf du Pleases, as well as T20 specialist Mandeep Singh, who have all been promoting the new kit on Twitter during the Indian Premier League. Check out the video here:
Are you ready to watch @YUVSTRONG12 PLAY LOUD with TRICKS? #CHOOSETRICKS https://t.co/4U6rVxa1ba pic.twitter.com/qWgPzx4NKT
— PUMA Cricket (@pumacricket) May 5, 2016
The Olympics are coming to Snapchat
Snapchat has scored a deal with NBC to show highlights from the 2016 Olympics, the first time the U.S. network has agreed to share video of the games. Snapchat will set up a dedicated channel on the mobile app for the games in Rio De Janeiro.
BuzzFeed, in which NBC invested $200 million last year, will curate short clips and behind-the-scenes content into a Discover channel on the app for two weeks, while Snapchat creates daily “live stories” using content from NBC, athletes and sports fans at the scene.
NBC is also attempting to work out deals with social media giants Twitter and Facebook, though nothing has yet been made official.
Austalian pay-tv provider Foxtel signs historic deal with PL clubs
After losing the Premier League broadcast rights to Australian telecommunications company Optus, the country’s primary pay-tv provider Foxtel has sealed deals to exclusively televise Chelsea, Liverpool and Manchester United’s club channels.
Not wanting to miss out on any of the action from the world’s best football league, the end was proclaimed nigh for the TV network prior to the deals. But as part of some savvy negotiating, the network will also broadcast dedicated programming blocks from Arsenal, Manchester City and Tottenham Hotspur.
Foxtel Chief Executive Peter Tonagh said that it was a landmark day for the network.
“The addition of these dedicated new sports channels is a huge win for English football fans who subscribe to Foxtel. These channels, along with the recently announced beIN SPORTS channels, will be compulsory viewing for all fans of international football and will also complement the FOX SPORTS coverage of the local A-League competition.”
Atlanta Hawks take different approach to social media coverage
The Atlanta Hawks gave up a record 18 3-pointers in the first half of Game 2 against the Cleveland Cavaliers in the NBA playoffs, becoming the first team in nearly 30 years to trail by at least 36 points at halftime of a playoff game.
The team’s official Twitter account dealt with the barrage the only way possible: with a heavy dose of self-deprecating humour:
Halftime pic.twitter.com/WxQhCekA5L
— Atlanta Hawks (@ATLHawks) May 5, 2016
— Atlanta Hawks (@ATLHawks) May 5, 2016
Crying Michael Jordan got them over 30,000 retweets. So whilst the Hawks trailed on the scoreboard, they triumphed on social media.
About author
You might also like
SPORTEL 2021: Day One Recap
This year’s prestigious SPORTEL convention kicked off in sunny Monaco today, welcoming a host of familiar faces as well as plenty of new ones. Doors opened at 8:30am with businesses
Six Founding Riders Set To Bring The Vision Of The UCI Track Champions League To Life
Olympic Champions, UCI World Champions and World Record holders join the new track cycling competition debuting in November 2021 The UCI Track Champions League is delighted to announce that six
Sports related spending to soar this summer as pre-pandemic life resumes
New insights from eBay Ads UK reveal the potential for brands to engage with an excited but nervous nation as sports events get back on track As pubs and indoor